Vaibhav Kakkar didn’t launch IIM Skills as a faceless education platform.
He built it with presence—putting himself forward as both the strategist and the storyteller.
The mission was clear: scale a company in the ultra-competitive edtech space organically, while shaping a personal brand that would build trust, credibility, and long-term recognition.
We helped shape both tracks—with precision, strategy, and the kind of SEO work that rarely gets talked about, but changes everything.
From the start, we approached this as a brand-builder’s puzzle.
How do you elevate a founder while turning his company into a category leader?
We answered that with structure.
Every move reinforced one idea:
Vaibhav is the expert. IIM Skills is the result of that expertise.
📈 From niche site to industry benchmark
📈 Rankings across India for high-volume keywords like:
→ “Digital marketing courses in India”
→ “Content writing courses online”
→ “Best SEO courses”
📈 Personal and brand visibility across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews
📈 Featured consistently in top-tier magazines and education roundups—both online and in print
📈 All organic—zero paid media spend
IIM Skills now sits confidently on top of the leaderboard in India’s online learning space.
The kind of growth that doesn't need ads—it commands attention.
His digital footprint reflects exactly who he is—
not loud, but strategic.
Not transactional, but transformational.
Behind the success of IIM Skills is a humble, grounded builder who made SEO, content, and brand storytelling work like infrastructure.
Got a question or need guidance? Our team’s just a message away — ready to help you make the right move.
.svg)
.svg){kind=icon}
