Designing Connection — How Banan Al Yaquby’s Profile Became a Magnet for Creative Alignment

Banan doesn’t do design.
She lives it.

Raised among Arabic manuscripts and visual symphonies passed down through generations,
She learned early that design isn’t decoration—it’s dialogue.

As the Founder of Quby Creative Consultants and Co-founder of &bouqu,
Her career is a gallery of ideas that don’t just look good—
They work with purpose, empathy, and cultural depth.

But for someone who has helped brands articulate their identities for over a decade,
Her own LinkedIn presence felt too quiet.

The Challenge

Banan wasn’t trying to pitch.
She was ready to connect—with minds that understood her language.

Designers. Creators. Founders. Investors.
People who build meaning into things—just like she does.

But her profile didn’t reflect the full dimension of her evolution:
► Third-generation entrepreneur
► Former CEO at Yaquby Stores (2009–2020)
► Board member shaping distribution strategy at Yaquby Distribution
► Creative Director leading brands across corporate, SME, and public sectors

The Approach

We didn’t write her a “bio.”
We translated her worldview.

Her About section now opens like a story—grounded in legacy, sharpened by entrepreneurship, and framed by the belief that design bridges what words can’t.

We focused on emotional clarity, professional authority, and conversational flow.
Every title, every sentence, every line now does one job:
To attract aligned creatives, collaborators, and investors who feel the same way about the role of design in shaping the world.

We integrated her leadership roles, her aesthetic philosophy, her entrepreneurial arc.
And above all, we left room—for people to see themselves in her journey.

The Outcome

Since the revamp, Banan’s network has deepened—not in numbers, but in alignment. She’s attracting designers who speak her creative dialect, entrepreneurs with cultural nuance, and investors who see art as infrastructure.

Because now, her profile doesn’t describe her vision.
It reflects it—clearly, intentionally, and without compromise.

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