A Case Study in Cultural Reclamation
Namra didn't need permission to take up space. She'd already earned her credentials, survived five migrations, and built a career dismantling the very diet culture that once consumed her.
An Indian Muslim nutritionist based between Singapore and Australia. A woman who knew firsthand what it meant to be erased by wellness trends that demonized her food, her body, her culture.
But having a message and being heard? That's where the gap lived.
When Namra came to us, she wasn't starting from zero - she was starting from invisible. Her voice mattered. Her work mattered. But LinkedIn was a ghost town, and her audience was still searching for someone who looked and spoke like them.
So we built her a stage.
We crafted a LinkedIn brand strategy rooted in her truth: no Before/Afters. No quick fixes. But bold, body-neutral storytelling that honored food, religious identity, and the freedom to eat without shame. Every carousel, every newsletter, every text post became a mirror for the women who'd been waiting for her.
We deployed strategic outreach and engagement
DMs to collaborators, comments that sparked dialogue, and consistent visibility that signaled: I'm here. And I'm not leaving.
Within months, her LinkedIn transformed. Followers grew. Conversations deepened. She was finally seen by someone who got it.
Now, Namra isn't just another nutritionist. She's the one rewriting the script. One post. One woman. One reclaimed meal at a time. We created a brand strategy for the changemaker who refuses to shrink.
Got a question or need guidance? Our team’s just a message away ready to help you make the right move.
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