A Case Study in Legacy Positioning
Seven master's degrees. Two PhDs. An OBE from the Queen herself. But if you searched "Dr. Ramesh existential psychotherapist" in 2024? Nothing.
He wasn't unknown; he was invisible where it mattered. Known as a spiritual leader. Respected as a professor. Celebrated for community service. But not recognized as what he'd become: an existential psychotherapist.
His depth was undeniable. His direction was scattered. So we distilled it.
We built a single, clear identity: existential relationship psychotherapist who transforms anxiety into authentic living. Abandoning his past, integrating it. Theology, spirituality, and psychology woven into one coherent narrative. We designed a brand that felt like his presence: meditative, grounded, like waves and sunlight.
We created a website that informed and moved people. A LinkedIn rebuilt from nothing, optimized for credibility and connection. Content that made existential concepts accessible and abstract. Positioning that honored his legacy without burying his practice.
Within six months, the shift was undeniable. LinkedIn profile views quadrupled.
4,000 Instagram followers. 2,000 on LinkedIn. Speaking invitations. Client inquiries from people who found him online. Most importantly: his name became synonymous with existential relationship therapy. This wasn’t about adding credentials.
It was about clarity. Making a lifetime of wisdom finally, unmistakably visible!
Got a question or need guidance? Our team’s just a message away ready to help you make the right move.
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