Transition Branding Playbook: Navigating Career Change with Personal Branding

Navigating a career transition, whether it's due to a layoff, a role change, or a complete industry reinvention, presents unique challenges. In today’s fast-paced, networked world, personal branding has emerged as a powerful tool to turn these shifts into growth opportunities. This founder branding playbook serves as a guide to "transition branding," showing how cultivating your visibility and reputation can preserve your momentum and credibility through periods of change. By repositioning your brand and addressing the emotional hurdles of a public shift, you can create a clear roadmap to ensure you remain visible, trusted, and ready to seize new opportunities.

Changing careers often means entering a new arena where your previous reputation might not automatically carry over. This is where personal branding becomes critical. Your personal brand is essentially your professional reputation and identity; it bridges the gap between your past expertise and your future goals. Fundamentally, personal brands help people make decisions, such as whether to hire or promote you. If your brand remains outdated during a transition, you risk being overlooked for high-stakes roles simply because your current value isn't being communicated effectively.

Visibility is the ultimate catalyst for opportunity. By staying active and authentic, you make it easier for employers, clients, and collaborators to find and trust you. Industry leaders emphasize that professionals who invest in their personal brand secure more high-value opportunities and greater industry influence. This is because a respected brand signals credibility. Just as consumers need to trust a brand before buying, hiring managers need to trust your professional identity before bringing you onto a team. Building this trust ensures your career momentum stays strong even when your job title is in flux.

One of the greatest fears during a career change is losing the progress made in a previous field. By maintaining an active presence on platforms like LinkedIn or industry forums, you preserve your professional standing even as you shift direction. Staying visible signals to your network that you are still a competent professional, just operating in a new context. Think of your personal brand as an engine that keeps running so you don't have to start from zero. A robust online profile is one of the most effective tools for finding new roles, as opportunities increasingly flow to those who maintain a strong digital presence.

Crucially, this visibility must be strategic and authentic. It is not about self-promotion for its own sake, but about demonstrating your value and values consistently. Build a strong personal brand that defines your credibility and attracts the right fit. By sharing your knowledge and documenting your transition journey, you establish trust at scale. This acts as social proof, communicating who you are and what you stand for beyond your old job title. Ultimately, personal branding ensures that as you change lanes, you carry a reputation for expertise and integrity with you.

Repositioning Your Personal Brand: A Step-by-Step Framework

Embarking on a new career chapter requires more than just updating a resume; it requires a strategic realignment of your professional identity. Repositioning your brand involves changing how you present yourself so your past experiences clearly support your future goals. By following a structured framework, you can ensure your professional story remains cohesive and compelling as you move into a new arena.

Define Your Objective: Start by clearly articulating the specific goal of your career transition. Whether you are switching industries, aiming for a leadership role, or turning a passion into a full-time career, you must be specific about what you want to achieve. A well-defined objective acts as a North Star for your branding efforts. For example, instead of a vague goal, aim for something precise: "Transitioning from finance to fintech product management to leverage analytical skills in a tech environment." This clarity helps you tailor every piece of messaging toward your desired outcome.

Identify Your Unique Value Proposition: Determine what sets you apart in your new field by identifying your unique mix of skills, experiences, and strengths. Even during a total pivot, you possess transferable assets that provide a distinctive perspective. A marketing professional moving into UX design, for instance, might find their unique value in combining storytelling expertise with technical design training. If you struggle to identify these traits, ask mentors or colleagues for feedback, as they often see your strengths more clearly than you do.

Craft a Cohesive Narrative: The heart of transition branding is developing a story that connects your past to your future. You must explicitly draw a through-line that shows how your previous experience is relevant to your new context. Whether it is military leadership preparing you for corporate management or teaching experience making you a natural corporate trainer, focus on the value your history brings to the table. Be authentic and transparent about why you are changing directions; explaining that you are "applying 10 years of financial rigor to healthcare problems" reassures others that your pivot is grounded in both skill and sincere motivation.

Refresh Your Online Presence: Finally, audit and update all professional profiles to reflect your new identity. This includes your LinkedIn headline, summary, resume, and personal website. Consistency is vital, so ensure you use the same titles and taglines across all platforms. Pay close attention to keywords relevant to your new industry to ensure you are discoverable by the right recruiters. Saturate your profiles with these terms and highlight any new certifications or projects that support your shift. Updating your visuals, such as your headshot or banner, can also help match the "vibe" of your new target field.

Communicate Your Transition: Do not rebrand in secret. Announcing your new direction to your network is a vital step in preserving trust and maintaining momentum. Whether through a LinkedIn post or an email to close contacts, explaining your move allows you to control the narrative and demonstrate confidence in your decision. Transparency ensures your audience understands your "why" and primes them to think of you when relevant opportunities arise. Remember to also update mentors and friends individually; your next role often comes from a personal connection who knows exactly what you are aiming for.

Demonstrate Your Value in the New Arena: It is crucial to back up your brand with evidence. Showcasing tangible results builds immediate credibility in a new field. This could involve creating a portfolio, taking on freelance projects, or sharing case studies of volunteer work. If you do not have direct experience yet, create content that displays your expertise, write articles, make videos, or analyze trends related to your target role. Sharing insights signals that you have the knowledge to back up your shift and that you are committed to continuous learning.

Maintain Consistency and Authenticity: As you roll out your new brand, ensure your messaging aligns across all platforms and stays true to your core personality. Authenticity is essential for long-term success because people can sense when a professional identity feels forced. If you value humor or empathy, let those traits show in your interactions. Being genuine makes your brand easier to sustain and more resonant with your audience. Once your new brand is in motion, stay consistent by engaging and networking in alignment with this identity until people firmly associate you with your new field.

Messaging Examples: Old vs. New

To illustrate this repositioning, consider how you might adjust your public statements during a transition:

• LinkedIn Headline (Industry Pivot): If you are moving from a "Financial Analyst" role into "Data Science," avoid a generic headline like "Finance Professional." Instead, try: "Data Analyst | Translating Financial Insights into Business Intelligence." This acknowledges your past while framing it as a specialized strength for your new data-focused role.
• Elevator Pitch (Role Change): If an HR Manager is moving into Product Management, they might shift their pitch from "I have five years of experience in talent development" to "I am a product manager who builds people-first solutions, drawing on my five-year background in understanding user needs." This bridges the gap and highlights a unique perspective.
• Announcement Post (Layoff to New Path): After a layoff, a proactive post can turn a challenge into a branding moment. For example: "Grateful for my time at [Company], and now excited to focus on [New Direction]. As a professional who loves [Field], I am looking for opportunities to [Add Value]." This approach maintains credibility through resilience and enthusiasm.

Each of these examples follows the same principle: they state a clear direction, carry forward relevant strengths, and use a future-focused tone. By crafting these statements carefully, you make it easy for your network to understand your pivot and support your journey. With your framework and messaging in place, you can successfully apply these principles to any scenario, from industry pivots to total career reinventions.

Personal Branding After a Layoff: Turning Setback into Opportunity

A layoff can be a jarring interruption that feels entirely out of your control. However, your personal brand is an asset that remains yours and can actually grow stronger during this time. Many professionals discover that a layoff is the catalyst they need to redefine their career direction. By intentionally managing your brand after a job loss, you can preserve your credibility, expand your network, and accelerate your professional comeback.

In a modern economy where job cuts have become common across many industries, simply polishing a resume is no longer enough. Building a personal brand provides a form of "true job security" that a single stable job cannot offer. A strong brand acts as a safety net by showcasing your talents and ensuring your network knows exactly what you do. This proactive visibility often results in job leads or project offers arriving before you even officially apply, simply because people are already aware of your expertise and availability.

After a layoff, it is tempting to lay low out of shock or embarrassment. However, this is actually the time to be more visible. Employers and colleagues take cues from how you handle the situation. By sharing a confident message that you are exploring new opportunities, you reframe your status from "unemployed" to "focused on the next move." This demonstrates resilience and allows you to own your narrative. Updating your LinkedIn status and making a post that highlights the skills you’ve gained, while expressing gratitude for past experiences, signals to the market that you are still an active participant in your field.

A layoff often provides a surplus of time that can be invested in branding activities that were difficult to prioritize while employed. This is the perfect window to write articles, share industry insights, or reconnect with your professional circle. These actions keep your skills sharp and your name circulating. For many, this process becomes "employment insurance." By cultivating an audience and a reputation independent of a specific company, you reduce your reliance on any single employer and gain peace of mind knowing your livelihood isn't tied to one business decision.

Finally, vulnerability can be a creative strategy rather than a professional liability. Sharing your journey candidly, whether through a newsletter or social media, can turn a period of unemployment into a platform for thought leadership. Being honest about rebuilding after a setback resonates with others and builds deep trust. By sharing what you are learning or your unique perspective on your industry, you position yourself as an insightful, proactive professional rather than a passive job seeker. This authenticity often attracts the right clients and employers who value transparency and strength of character.

Practical Steps to Brand Yourself Post-Layoff

Make a Thoughtful Announcement: If you feel comfortable, post about your layoff on LinkedIn. Focus on your past achievements and maintain an optimistic tone for the future. Keep the message professional and grateful, avoiding any negative comments about your previous employer. This transparency often draws supportive comments and leads from the community. Many successful professionals have used a layoff as a catalyst for growth, and sharing your perspective can inspire others while marking the start of your next chapter.

Refresh Your Personal Brand Messaging: A layoff is the perfect prompt to ensure your branding materials accurately reflect your strengths. Revisit your resume, LinkedIn profile, and portfolio to highlight the specific results you achieved in your last role. This reinforces your competence while clarifying exactly what you are looking for next. If you haven't defined your personal brand yet, now is the time to craft a compelling summary statement that explains your professional identity and value proposition. Pin this to the top of your profiles to make a strong first impression.

Fill the Gap with Productive Activities: To address concerns about a resume gap, ensure that your current activities become part of your brand story. Consulting, freelancing, volunteering, or taking a specialized course all demonstrate that you are proactive and growth-oriented. These activities keep your skills fresh and provide current topics to discuss with your network, such as helping a startup with a specific project. Future employers value candidates who use their time off constructively to expand their expertise.

Double Down on Networking: Reach out to former colleagues, mentors, and friends to let them know you are exploring new opportunities. This isn't about asking for pity; it’s about engaging your community. Be specific in your requests, such as asking for an introduction to a specific company or inquiring about roles in a certain niche. Since a significant portion of job seekers find roles through referrals, expanding your network increases your chances of accessing "hidden" jobs that aren't publicly posted. Every conversation is a chance to reinforce your positive transition story.

Keep Showing Up Online: Maintain a consistent presence on professional social media by sharing articles, documenting your learning, and engaging with others' posts. Consistency is the key to staying visible to recruiters and potential collaborators. By staying active, you signal that you are a passionate professional who remains deeply involved in your field despite being between roles. This ongoing presence ensures you are seen as an active expert rather than someone who has stepped away from the industry.

Ultimately, a layoff can be the inflection point that leads to greater success. Job security today does not come from a specific job title, but from staying relevant and visible. By focusing on your personal brand, you shift the narrative from losing a job to being a talented professional in transition, ready to make a significant impact in your next role.

Personal Branding for Role Changes and Promotions

Not all career transitions involve leaving your company or field; often, the change is a new role, promotion, or shift in responsibilities within your current organization. Whether you are moving from an individual contributor to a manager or stepping into an executive position, role changes require you to reposition how others perceive you. Personal branding is a critical tool during these shifts, helping you establish immediate credibility and signaling to your colleagues that your professional identity has evolved alongside your duties.

Internal transitions often require a recalibration of how you are viewed by those who knew you in your previous capacity. If you were a peer yesterday and a team lead today, your brand needs to emphasize the competencies relevant to your new position. For instance, a move from a technical role to management should shift your branding focus from individual technical expertise to leadership, strategic thinking, and team success. By sharing insights on mentorship or project vision, you send a clear message: you are growing into a broader, more impactful role.

Every role change implies a new value proposition. You must identify the specific value you are now expected to deliver and communicate it clearly. A salesperson moving into product management might define their new unique selling point as being a "customer advocate driving product development." By weaving this narrative into your bios and internal communications, you show how your front-line experience informs your new strategic decisions. Using the language of your new role, focusing on big-picture trends rather than just execution, helps others see you as a strategist.

To establish authority in a higher-level position, you should proactively provide cues that you belong there. Align your thought leadership with your new scope; an HR Director should speak on culture strategy and leadership rather than just administrative tasks. Small visual signals, such as updating your profile photo or cover image to reflect your new status, can also subconsciously reinforce your professional growth. Furthermore, leveraging recommendations that validate your new skills and publicizing key wins, like a successful product launch, firmly cements your identity in your new capacity.

Managing relationships is equally important during internal shifts. If you are now leading former peers, your brand should project approachability and respect. Setting a clear tone through a thoughtful introduction or "office hours" can smooth relational dynamics. This is also an ideal time to refine your elevator pitch for external audiences, ensuring that when you are introduced in your new role, your statement is concise and aligned with your updated brand narrative.

A common pitfall during promotions is clinging to an old identity or struggling with imposter syndrome. Personal branding isn't about "faking it"; it is about reminding yourself and others of the real value you bring. You may have been the best coder on the team, but as a manager, your success is now measured by your leadership. By consciously shifting the emphasis of your public content and professional story, you help others see you in a new light, leading to faster trust and greater effectiveness in your position.

Personal Branding for Industry Pivots: Entering a New Field with Credibility

Making an industry pivot, moving from hospitality to tech, or finance to a non-profit, is a significant challenge because it often requires building domain knowledge and a network from scratch. In these cases, your personal brand serves as the bridge between your past and your future. A well-executed strategy highlights the transferable skills you bring from your previous field while demonstrating a clear commitment to your new one. By positioning yourself as a "hybrid professional," you can turn a lack of direct experience into a unique competitive advantage.

Embrace the Pivot Narrative: It is essential to openly communicate why you are switching industries. Without a clear narrative, people may make their own assumptions about your move. Use your personal brand story to frame the pivot as a deliberate, strategic choice. Whether you are pursuing a long-held passion or proactively moving into a growing field, expressing intentionality builds trust. For example, a professional moving from publishing to ed-tech might explain that they are combining a love for education with a desire to impact learning through technology. This clarity shows conviction and helps your audience understand your "why."

Highlight Transferable Skills: To overcome the "experience gap," identify two or three core strengths from your past that apply to your new environment. Do the mental heavy lifting for your audience by explicitly connecting your past accomplishments to your future value. If you managed multi-million dollar budgets in finance, explain how that financial rigor will drive efficiency in a new sector like renewable energy. Don't assume recruiters will see the relevance on their own; spell it out in your LinkedIn summary and interviews to show how your history fits your present goals.

Educate Yourself Publicly: Gaining credibility in a new industry requires showing that you are an active student of the field. Document your learning journey by sharing insights from courses, conferences, or industry news on social media. This demonstrates that you are serious about the pivot and helps position you as a knowledgeable voice. Simple posts about "five things I learned at an industry conference" or "what this industry can learn from my previous field" draw valuable parallels. Over time, this consistent sharing leads peers in your new industry to see you as a colleague rather than an outsider.

Leverage Cross-Industry Networks: While your existing network may not be in your target industry, they are still valuable for introductions. Simultaneously, you should actively cultivate a new network by joining professional groups and engaging with industry influencers. When networking, introduce yourself as someone with a unique blend of experiences. An intro like, "I bring a strong customer perspective from a decade in marketing to my new role in healthcare tech," makes you memorable. Since people tend to trust individual recommendations over corporate messaging, these genuine connections are often the most direct path to new roles.

Showcase Quick Wins and Address Skeptics: Bolster your credibility by securing "bridge projects", small, tangible wins in your new field. This could mean contributing to an open-source project, volunteering for an event, or creating a sample portfolio. These actions prove your capability and signal that you are already investing in your own proficiency. Additionally, address potential skepticism preemptively by sharing content that dives into nuanced industry topics. Framing your shift as a bold challenge shows self-awareness and transforms the pivot into a demonstration of courage and adaptability.

Ultimately, industries value the cross-pollination of talent because it sparks innovation. Strategic personal branding ensures you aren't seen as someone starting over, but as a valuable professional bringing a fresh perspective. By telling a compelling story and demonstrating early wins, you can accelerate your integration and move into your new field with confidence.

Reinventing Yourself: Personal Branding for Career Reinvention

Sometimes a career change is not just a pivot, but a complete reinvention. This might involve moving into an entirely new profession later in life or evolving from a corporate executive into a coach and thought leader. In these cases, personal branding is essential; it allows you to reshape how the world perceives you while preserving the credibility you have already built. Rebranding yourself is a strategic overhaul of your professional image to align with your current goals, values, and the demands of the market. It is about making sure your outward brand authentically reflects your inner growth.

Recognizing the Need for Change

There are clear signs that it is time to reinvent your personal brand. You might feel stagnant in your current trajectory, find that your values no longer align with your industry, or realize your reputation "pigeonholes" you in a role you no longer enjoy. Acknowledging that an old brand is limiting your potential takes courage, but shedding a familiar identity is often the only way to open doors to new opportunities. Successful reinvention requires you to hold onto your core strengths while being willing to adapt everything else to fit your new vision.

A Framework for Transformation

Successful reinvention relies on deep introspection and a clear plan to update your professional identity.

• Clarify the New You: Define precisely what you are becoming and why it matters. This vision fuels your motivation and ensures your messaging is consistent.
• Repackage Your Strengths: Identify which skills carry over to your new path. If you are moving from finance to wellness, for example, you might emphasize your experience with high-stress environments while de-emphasizing technical accounting skills.
• Craft a Transformation Story: People love stories of growth. Frame your change as a journey: "After twenty years in the corporate world, I am combining my experience with wellness training to help others avoid burnout." This answers the "why" and shows the synergy between your past and present.
• Make Symbolic Changes: Tangible shifts can signal a new chapter. This might include a new professional headshot that captures the vibe of your new career, a redesigned website, or even an updated personal logo. These visuals help recalibrate how others see you.
• Build Credibility Brick by Brick: Expect to start from the ground up in some areas. Earn new certifications, take on small flagship projects, and share your progress publicly. Consistency is crucial; it can take months of steady effort before your new brand is fully recognized by the market.

Handling Past Perceptions and Emotions

One of the biggest challenges is overcoming how people used to see you. Don’t hide your past; instead, contextualize it as a "previous chapter" that helped you grow. If you are pivoting after a setback, be transparent about the lessons learned. This authenticity portrays you as someone who is resilient and adaptable.

Reinventing yourself can also trigger fears of judgment or failure. Publicly committing to your new path through your personal brand can actually reinforce your own resolve. By updating your LinkedIn or sharing your journey, you are telling yourself, and the world, that this move is real. In a fast-changing world, the ability to proactively reinvent yourself is a sign of agility and strength. When done thoughtfully, reinvention leads to a more fulfilled career and a brand that proves you are a growing, evolving force.

Overcoming Emotional Resistance to Public Change

Changing your career path is as much an emotional journey as it is a practical one. One of the hardest parts of a transition is the internal resistance to making that change public. You may find yourself paralyzed by questions like, "What will people think?" or "Am I even credible yet?" These fears often lead people to keep their transitions hidden, which can inadvertently sabotage the networking and branding efforts needed to succeed. By addressing these emotional hurdles directly, you can turn a period of uncertainty into a confident public debut.

Fear of Being Judged or Misunderstood

Going public with a major change feels vulnerable because it invites opinion. You might worry that colleagues will see you as fickle or question your expertise. However, career pivots are more common now than ever before. Most people in your professional circle have a baseline of trust in you; they are often more supportive or curious than judgmental.

How to overcome: Reframe the narrative. Instead of assuming people will judge your inexperience, view your transition as a new way for your network to connect with you. Honest, positive explanations disarm judgment. By bringing people into your thought process, perhaps by saying, "I want to share why I’m making this move", you replace misunderstanding with empathy and transparency.

Fear of Losing Your Audience or Network

If you have worked hard to build a following in one field, it’s natural to fear becoming irrelevant to them. While you might lose a few followers who were only interested in a specific niche, your core supporters often stick around because they are invested in you. You don't have to flip your brand overnight; you can ease the transition by gradually introducing new content. For example, if moving from graphic design to UX research, start by sharing user-centered design insights that overlap with both fields.

How to overcome: Engage your audience in the journey. Make them part of your evolution by asking questions or sharing what fascinates you about your new path. Quality of audience always matters more than quantity; gaining a few supporters relevant to your new direction is a net win for your career.

Overcoming Imposter Syndrome

Imposter syndrome is common during transitions because you are no longer the "seasoned expert" you once were. To combat this, lean into a "learner’s mindset." You don't have to claim to be the ultimate authority to be valuable. Thought leaders are often just people who bring fresh perspectives to old problems. You have every right to share your journey as long as you are truthful about where you are on the learning curve.

How to overcome: Emphasize the unique angle you bring rather than what you lack. You may be new to a field, but you carry years of problem-solving experience and a fresh outsider’s view that veterans may find refreshing. Take inventory of your early "small wins", like a new certification or a successful initial project, and use them as evidence of your growing legitimacy.

Navigating the Psychological Side of Career Change

Overcoming the Fear of Public Failure: The worry that everyone will witness a potential setback is understandable, but consider the alternative: what if they witness your success? Publicizing your journey raises the stakes, but it also creates a support system of accountability. You can mitigate this fear by setting realistic expectations. Instead of making grandiose promises, share short-term milestones. If things don’t go as planned, handle the situation with grace and transparency. Reframing a setback as a learning experience actually increases trust in your character. Remember, your value is defined by your skills and resilience, not just the outcome of one specific pivot.

Reframing Self-Promotion as Sharing Value: If you aren't used to managing a personal brand, "tooting your own horn" can feel uncomfortable. To overcome this, stop viewing it as bragging and start viewing it as helping others. By sharing what you’ve learned or letting people know your skills are available, you are providing a service. Instead of saying, "I achieved X," try: "I learned a lot from doing X, and here are three tips that might help you." This highlights your accomplishment while being useful to your audience. If you don’t tell your story, no one else will; you aren't boasting, you are narrating your professional journey.

Managing the Identity Crisis: A deep career change can feel like losing a part of yourself, especially after decades in one field. It is important to remember that you are allowed to be more than one thing in a lifetime. You aren't erasing your past identity; you are adding a new layer to it. Use language that honors your history while embracing the future: "After a fulfilling career in teaching, I’m channeling my passion for learning into instructional design." Think of your career as a book, the protagonist remains the same, but the chapter has changed. Your core values, like creativity or leadership, stay constant even as your title evolves.

Building Confidence Through Small Steps: Mindset management is the key to a successful transition. Your professional journey is yours to create, and you have the freedom to decide who you want to be in this next phase. If you feel particularly anxious, start by sharing your transition with a smaller, trusted circle before posting to a larger audience. As you receive positive reinforcement, save those messages as proof that your story is resonating.

Addressing the emotional side of change is just as crucial as the tactical steps. Give yourself grace and acknowledge that vulnerability is part of the process. By confronting these fears, you'll find that making your change public isn't a leap into a void, it’s a step onto a bridge that leads you exactly where you want to go.

Conclusion: Embrace Transition Branding to Future-Proof Your Career

Career transitions, whether chosen or unexpected, are pivotal moments that test your adaptability. Personal branding is the linchpin that makes these shifts not only smoother but genuinely transformative. By actively managing your professional story, your "transition branding", you ensure that a change in direction doesn't derail your momentum, but instead propels you toward new growth.

Key Takeaways for Success

• Visibility is Vital: Staying engaged is how you preserve credibility. Instead of retreating during a layoff or industry shift, maintain a presence on LinkedIn and within your professional circles. Being top-of-mind ensures that opportunities, clients, and collaborations continue to flow your way, often before a role is even publicly advertised.
• Frameworks Provide Clarity: A systematic approach to repositioning, defining objectives, crafting a narrative, and updating your online presence, rebuilds your image effectively. This checklist approach ensures you cover the strategic, social, and emotional aspects of your change.
• Tailor Your Strategy: Different scenarios require different focuses. A layoff calls for a broadcast of resilient availability; a promotion requires a shift toward leadership language; and an industry pivot relies on highlighting transferable skills. In every case, aligning your brand with your current goals helps the market understand your new value.
• Manage the Emotional Journey: Authenticity and transparency breed trust. If you own your story and share your journey honestly, people will respect your evolution. Confidence is contagious; the more you believe in your new direction, the more others will, too.
• Build Long-Term Credibility: By successfully navigating transitions, you build a reputation for resilience. In a rapidly changing economy, being seen as someone who can reposition themselves is a major asset. You essentially future-proof your career by becoming known for your character and adaptability rather than just a specific job title.

Moving Forward

Personal branding is a continuous journey, not a one-time task. Even when settled in a new role, continue nurturing your network and sharing your insights. This ensures that when the next transition inevitably arrives, you are already prepared to navigate it with a supportive audience in your corner.

Embrace transition branding as an opportunity to shape your career on your own terms. Every conversation and profile update is a chance to refine your professional identity. When you paint your story boldly and authentically, career transitions stop being roadblocks and become launch pads for your next great achievement. Not sure how to reposition yourself without losing credibility? Ohh My Brand offers private assessments to map a clear, strategic path forward. Contact Ohh My Brand for more details today!