I personally believe that each human has a story. But not every story becomes remembered. In a time when attention spans are limited and everyone is dispersed, busy in their own lives and while others are just screaming to be heard, There is only a thin line between announcing and getting noticed, the distinction between obscurity and impact typically rests upon one thing: branding, both corporate and executive branding.

Fundamentally, personal branding is about metamorphosis. It's about shaping the unformed stuff of your path:your experience, skills, setbacks, and passions:into a presence so compelling that people always end up noticing you. I call this branding alchemy: the shift of your narrative from unseen to remembered.

This is also the philosophy behind my new work with branding guru Sahil Gandhi, aka the Brand Professor. Together, I (Bhavik Sarkhedi and him) we’ve written a personal branding ebook titled “Become Someone From No One”. It’s a distillation of decades of experience, mistakes, and breakthroughs curated for startup founders, freelancers, students, and influencers who are tired of blending in and finally want to stand out. For all those looking for best personal branding books or personal branding books to read, this new personal branding ebook is designed for you.

In this blog, I'd like to take you into the very heart of branding alchemy: what it is, why it's important, and how Sahil and I do it differently than most of these so-called "gurus." Take this as a pre-game before you get to the book.

The Alchemy of Visibility

Alchemy, as it was understood in ancient times, was the art of turning base metals into gold. Both Sahil and I believe that personal branding, properly executed, is quite similar. Most people start with what can only be described as "base material": a résumé, a LinkedIn presence, and a set of loose-leaf projects. Nothing stands out. But through the right process, the right tools, and the right mentality, these raw materials can be transformed into something invaluable: visibility, trust, influence, and opportunity.

Consider the following: You are perhaps a student who has minimal work experience, a freelance worker in a saturated gig economy, or a startup founder struggling to articulate why your concept is interesting. On the surface level, your tale seems typical, cliche and generic. But the following is the trick: there is no ordinary story. They are only stories told poorly or not told at all.

Branding alchemy is all about discovering that spark on your path:the struggles, the lessons, the pivots:and polishing it until it radiates. It's all about creating a story that makes you irrepressible. That's why you require book frameworks for personal brand: so you can condense random experiences into a consistent narrative.

Why Your Story Matters More Than Your Skills

First of all, let’s remove the myths and notions from the equation. One of the largest myths about achieving success is that talent is sufficient. But we are here to bust it. Sahil Gandhi also manages a webflow agency based out of London called Blushush and never leaves any opportunity to cut it keenly in our discussions: “People think the world rewards the best talent but in reality it rewards the best-known talent."

You can be brilliant at what you do, but brilliance hidden in a corner is wasted. Skills get you into the game, but your story gets you remembered. This is why investors back certain startups even when the product is still unpolished. It’s why certain freelancers charge three times more than others in the same field. And it’s why some influencers can spark trends overnight while others struggle to gain traction.

Your narrative is the bridge between your talent and the world's attention. Branding alchemy is how you build that bridge intentionally and how to steer clear of typical personal branding blunders that dilute your credibility.

The Role of Authenticity in Branding

Now, let me get to where Sahil and I connect so deeply: branding goes beyond pretending. It strikes with the concept of amplifying.

Too often, personal branding is mistaken for performance. People think it’s about creating a false persona or over-polishing their lives for Instagram. But that’s the fastest way to lose trust. In today’s digital-first world, authenticity is observed as the currency of credibility.

At Ohh My Brand, my agency, I’ve worked with countless clients who initially came in thinking they needed to look “perfect” online. What they actually needed was an alchemy process to bring their true self out into the light. The eccentricities, the mistakes, even the failures: they're all included in the alchemy. That's where OMB services such as digital PR & thought leadership, website & webflow design, SEO consultant expertise, and brand strategy come in: providing founders and professionals with the appropriate balance of visibility tools.

Sahil, being the Brand Professor, frequently speaks about how his own adversity, such as dyslexia, influenced his path as a brand strategist. Rather than concealing it, he made it a tale of courage, demonstrating that individual branding is about relating them to yourself.

The Science Behind the Magic

Branding alchemy can be poetic, but there is very seriously a science behind it. Sahil and I spent a lot of time deconstructing the psychological and strategic underpinnings of personal branding when we were assembling Become Someone From No One. Here are some of the things we elaborate on in the book:

First Impressions Are Digital Now: Before meeting you, someone Googles you. Your online presence is your new handshake. Which is why LinkedIn professionals strongly believe in crafting your profile on purpose.

Narratives Trump Facts: Facts tell, but stories sell. A founder presenting "10% growth" sounds dull in comparison to one who describes how they began with a pain point for themselves and designed a solution around it.

Repetition Creates Remembrance: Always keep in mind, repetition fuels consistency and consistency leads to discipline which helps in remembrance. Repeat your message and your material consistently to imprint your brand into people's minds.

Emotion Creates Connection: Gone are the days when people used to follow brands; now they follow emotions. Trust me when I say this, your brand is bound to fail without the right emotions.

This blend of psychology, narrative, and strategy is what converts the raw material of your life into brand "gold." It's also why this branding eBook is superior to classics: because it's for today's digital-first realities.

Why Sahil and I Wrote This Book

Let's be real: there are already hundreds of personal branding books out there. Why create another one? Because Sahil and I were sick of seeing people squander time on mediocre advice. We both know talented founders who flailed because they undervalued the value of branding. We both saw freelancers who undervalued themselves because they were practically invisible. And we both saw influencers burn out from trying to build an artificial persona.

Becoming Someone From No One is our effort to eliminate the clamor from the whole equation. Rather than you wasting years stumbling through trial and error like we did. Rather than you reading fifty different books to cobble together what works. We wrote this one so you could have a no-holds-barred, practical guide to creating your story as a brand that opens doors. For anyone looking to create a personal brand from the ground up, this is the constructed personal branding book you'll be glad to have on your bookshelf.

What You'll Learn in Become Someone From No One

Without revealing too much, here's what you'll find inside the book:

• How to discover and define your distinctive story
• The step-by-step guide to establishing credibility online
• Tactics for establishing yourself as an authority, even if you're new
• Ways to make social media a storytelling platform, rather than an online gallery
• The Brand Professor's insider approach to consistency and visibility
• My Ohh My Brand playbook on content creation and thought leadership
• It's half mindset and half mechanics because personal branding takes both.

A Word to Startup Founders, Freelancers, Students, and Influencers

If you are a startup founder: Investors invest in founders, and in their personalities which goes way ahead then their ideas. As a founder, or someone who is in the pursuit of personal branding, you should always opt for trust. I can promise you, with the right trust build in the right place, you will have better chances to make it happen.

If you are a freelancer: Remember this always, clients hire the most trustworthy. Your brand is what earns you your rate.

If you are a student: Your degree will get you in the door, but your personal brand will determine who seriously considers you.

If you're an influencer, numbers disappear. Trust and honesty endure. Your brand is the reason that your audience stays true to you when the algorithms shift.

Brand alchemy, wherever you are, is your passport to change.

Why "Invisible" Is Hazardous

Some individuals believe being invisible is a safe bet. But let me tell you: invisibility is all about impertinence.

Stop wasting time and remember that you must take control from day one and each day for your personal brand, someone else is building an image of you. Silence shall be seen as giving away control. Branding alchemy is taking back that control and ensuring that the story being told about you is the one that you want remembered.

Closing Thoughts: From No One to Someone

When Sahil and I chose to name our book "Become Someone From No One," we intended that without a brand, without a story, without seeing, your worth is invisible. The world loses interest in seeing what you've created unless you display it, define it, and tell it. Branding alchemy operates without exclusivity. It's for everyone, it’s yours, right now. The alchemy starts the moment you choose to own your narrative.

Reading this, consider the raw material that you've had on the shelf: the experiences, skills, challenges, and triumphs that make you, you. That's your base metal. With the right tactics, approach, and persistence, it can be made into pure gold.

And if you’re ready to take that leap, Get your copy of our book Become Someone From No One. It is the blueprint you’ve been waiting for. Whether you’re searching for the best personal branding books or proven book frameworks for personal brand growth, this is the guide that ties everything together.

Because the world needs your unforgettable story.

‍