Come on now, let’s be real to each other. There is one thing that apart from profit and growth, each and every founder craves for and it has nothing to do with monetary gains or power. In the context of personal branding, it is the ability to influence. All founders crave influence. Some pursue it through advertising, others through connections, and some attempt to "let the product speak for itself." But here's the painful reality that we have encountered through our experience: products don't usually speak for themselves. People do. And people always remember stories.

The most prosperous founders of all time, from Jobs to Musk and Blakely to Bezos, built empires built on stories. They figured out early on that attention and trust go towards the people who are able to tell their story in a manner that inspires, motivates, and stays in memory.

That is why we (Bhavik Sarkhedi, founder of Ohh My Brand and co-founder of Blushush, and Sahil Gandhi, also known as Brand Professor) resolved to collaborate and write a new book: "Become Someone From No One." It's an ebook on personal branding meant for startup entrepreneurs, students, freelancers, and influencers who are prepared to learn how to develop influence by narrating their story in the proper manner.

You shall never confuse this with yet another theory-rich guidebook to sit on a shelf alongside outdated personal branding bestsellers. It's a contemporary playbook, one authored by practitioners working actively with brands to build them up through narrative, brand strategy, digital PR & thought leadership, LinkedIn positioning, and even website and Webflow design.

Let's get into why narrative power can't be negotiated for founders and how this book prepares you to harness it.

Why Storytelling Is the Founder's Secret Superpower

A founder without a story is merely a manager. A founder with a story is a magnet. Storytelling is what makes a pitch a movement, a LinkedIn post a conversation starter, and a new product a cultural moment. 

Investors fund founders who can speak not only numbers but also vision.

Teams mobilize behind leaders who inspire, not just assign.

Customers remain loyal when they are part of a larger narrative, rather than a transaction.

The early days of a company are evidence of this. Your product is probably half-finished, your capital in doubt, and your operations makeshift. But if your story has meaning about why you began, what you're trying to solve, and where you're going, people listen in.

And that's why our new personal branding ebook is adamant about story as a growth lever, not an add-on.

The Missteps Founders Make With Personal Branding

Before we give you the do's, let's recognize the don'ts most founders make. In the years at Ohh My Brand and Blushush, working on campaigns and sites for solopreneurs and startups, we saw repeated personal branding missteps:

Copy-Paste Personas imitating so-called "Linkedin experts" rather than developing a genuine voice.

Over-Polished Storytelling: Reporting only victories and concealing defeats, which makes the brand seem unattainable and unreal.

One-Channel Focus: Forgetting how the story is shared through PR, SEO, websites, and company culture, not solely LinkedIn.

Holding on to Classics: Reading only the tried-and-true modern personal branding books, without paying attention to new platforms and approaches. A new ebook on branding sometimes trumps classics because it's designed for today's digital-first era.

The founders who don't fall into these traps are the ones who leverage personal brands as differentiators.

The Structure of a Memorable Founder Story

Within "Become Someone From No One," Sahil (the Brand Professor) and I dissect a founder's narrative into three bite-sized arcs. These arcs are what render an individual brand not only seen but also remembered:

The Origin Story, Your Why

All founders have a beginning. Was there frustration, curiosity, or a moment of clarity that compelled you to start? This is your anchor, and the ebook shows you how to craft it.

The Shift, Your Struggles

Struggles are evidence of credibility. Founders who expose vulnerability and share what they overcame are the ones that people trust.

The Vision Story Your Next Chapter

The forward-looking narrative. Where are you going, and why should others come along? This is the tale that unites investors, teams, and customers. When combined, these narratives generate influence. Not sudden success, but the type of influence that grows over time.

Why We Wrote This Ebook

Between doing work with Ohh My Brand (enabling people to find their voice, define digital presence, and hone positioning) and our experience with Blushush (a Webflow design agency creating websites that tell brand stories visually), I kept seeing one void: most founders understood branding was important but did not know where to begin with personal branding.

Sahil, from his perspective as the Brand Professor, witnessed the same problem. Individuals sought influence but either emulated other people or were overwhelmed by nebulous counsel.

That's what brought us to pen "Become Someone From No One." It's way more than just a book; it's a toolbox. We were bored of just another theoretical "branding concept." We wanted something tangible enough that a founder, freelancer, or influencer could open a chapter, put on some lenses, and see results yesterday.

What Makes This Different From Other Personal Branding Books?

You’ve probably come across dozens of personal branding books to read. Some are inspiring but outdated; some are tactical but platform-specific. Our built personal branding ebook is different because:

• It merges digital PR & thought leadership with storytelling frameworks.
• It adapts stories to multiple platforms: LinkedIn, websites, PR, podcasts, and SEO content.
• It includes exercises to prevent the most common personal branding mistakes.
• It blends narrative strategy with execution tools (yes, even SEO consultant hacks and Webflow design tips).

Most importantly, it’s written by practitioners. At Ohh My Brand and Blushush, we’ve seen what works in live campaigns, investor pitches, and client projects. The book distills those learnings.

How Storytelling Builds Real Business Outcomes

Let’s get clear: storytelling goes further than just becoming likeable. It drives hard outcomes.

Investor Confidence: A compelling narrative makes funding pitches memorable.

Recruitment Magnetism: Powerful narratives draw top talent who seek purpose, not pay.

Media Coverage: Reporters cover founders with narratives, not product features.

Customer Loyalty: When individuals invest in your narrative, they linger longer and speak up louder.

This is why narrative power is the silent growth engine behind most successful founders.

Who Should Read Become Someone From No One

We created this book for anyone who wants to be seen in a busy online world:

• Startup founders who must get investors and teams on board.
• Students who want to emerge in a competitive job market.
• Freelancers who want to command higher rates by demonstrating expertise.
• Influencers who want credibility, not mere reach.

If you're any of these, this could be one of the best personal branding books you'll read this year.

Closing Thoughts

Founders often underestimate the power of narrative, thinking it’s a “nice-to-have” after the product succeeds. But the truth is the opposite: your story is the bridge to success. Influence is more than shouting louder; it comes from telling your story better. And if you’re ready to do that with clarity and confidence, then “Become Someone From No One” is for you. Grab your copy today.  Because it’s all about becoming unforgettable.