In today’s fast-moving business world, executives and senior leaders need more than technical skill, they need a personal brand that builds trust, authority and influence. A strong personal brand helps CEOs and C-level executives stand out in competitive industries, attract top talent, secure media opportunities and create meaningful networks. In Australia’s dynamic market, specialised agencies are emerging to guide executives through this process. These agencies offer tailored services from crafting a clear leadership narrative to boosting LinkedIn presence  so that senior leaders can lead with credibility.

Australian business leaders increasingly recognize that “people buy from people, not organisations.” In other words, having a human face and story behind a corporate title can make all the difference. Personal branding agencies help executives define who they are as leaders and how they want to be perceived – ensuring that when an executive’s name comes up (online or offline), the perception matches their ambition. These agencies combine strategy, content creation, PR and digital marketing to shape a leader’s reputation and extend their reach.

Below, we highlight some of the top personal branding agencies serving executives in Australia, plus one global agency with a strong executive focus. Each profile explores what makes the agency effective, its unique strengths, services offered, and successes in building thought leadership for senior clients. A comparison table follows, summarizing their offerings and impact.

Why Personal Branding Matters for Executives

Before profiling agencies, it’s worth understanding why personal branding is now critical for leaders. In the digital age, executives are constantly visible – through news articles, social media, conference appearances and more. A well-crafted personal brand helps ensure that visibility works for the executive. As Taurus Marketing (a Sydney-based strategic marketing agency) explains, “people do business with people they trust.” By investing in a personal branding strategy, leaders can sharpen their identity, expand their network and unlock new opportunities.

Strong executive branding builds authority and influence. For example, a CEO who consistently shares valuable insights on LinkedIn can become a sought-after thought leader in their industry. This not only enhances the company’s reputation but also attracts high-caliber talent and business partnerships. Conversely, without intentional branding, even accomplished executives risk being overlooked in a crowded online world. Agencies bridge this gap by shaping a leader’s story and ensuring it reaches the right audiences.

Brand New You - Authentic Branding from Sydney

Based in Sydney, Brand New You (BNY) is often cited as Australia’s leading personal branding agency. Since its founding in 2009 by Emily Kucukalic, it has positioned itself as “Australia’s number one personal branding agency.” BNY’s ethos is grounded in authenticity and grassroots strategy. As their website notes, the agency’s fundamental belief is that “people buy from people, not organisations.” This means BNY focuses on aligning an executive’s personal values and story with their public image, rather than simply chasing trends or flashy campaigns.

Services: BNY offers two main service streams: (1) “Build your brand”, which is personal branding for individuals, and (2) “Outsource your marketing”, handling marketing tasks for executives or teams. Within personal branding, BNY helps leaders craft a clear brand narrative, refine their online presence, and develop content that showcases their expertise. They use a grassroots approach: first building a strong authentic brand foundation, then supporting it with strategic marketing. Services include personal brand strategy, messaging, content creation (like articles or social posts), and even media relations to amplify the leader’s voice. For corporate clients, they also offer marketing team support to execute on this strategy, as seen in their Outsource Your Marketing service.

Core Strengths: BNY’s strength lies in its holistic, value-driven process. Rather than promising quick “social media hacks,” they emphasize aligning a leader’s brand with their organization’s mission and values. This creates authenticity that resonates. The agency was recognized by the Australian Marketing Institute for Marketing Excellence in 2017, after collaborating on a Westpac leadership program. That award reflects BNY’s ability to integrate personal branding with corporate strategy. Additionally, BNY is known for its experienced team. Founder Emily brings corporate branding expertise (former Head of Brand at AGL Energy), and her team includes consultants with PR and creative backgrounds. The combination of marketing savvy and authenticity coaching helps executives present themselves confidently.

Notable Successes: Brand New You has worked with a wide range of senior clients, from university leaders to energy companies. Clients often praise BNY’s deep understanding and seamless integration of their business context. For example, Zen Energy’s CEO noted that BNY quickly “added significant value” by understanding their goals. Similarly, clients like QCN Fibre say the team “deliver above expectations” consistently. These testimonials underscore BNY’s reliability and business-focused approach. By helping executives articulate their vision and become more visible, BNY has repeatedly translated personal branding into tangible outcomes: better media coverage, more speaking invitations, and stronger team alignment.

Executive Focus: Brand New You caters to leaders who want a strategic yet down-to-earth branding journey. Ideal clients include CEOs, entrepreneurs and senior managers who value authenticity. They benefit from BNY’s emphasis on story and values. In practice, an executive working with BNY might come away with a clear brand statement, an optimized LinkedIn profile, thought-leadership articles, and a plan to leverage speaking or media. Overall, BNY’s approach makes personal branding feel like an organic extension of the executive’s work, not an extra chore.

Image Group International (IGI) - The Veteran Branding Advisors

Image Group International (IGI) is a Brisbane-headquartered personal branding consultancy with global reach. In operation since 1989, IGI is one of Australia’s most established branding firms. They describe themselves as “Australia’s most trusted personal branding consultant and master coach”, emphasizing their long track record. Unlike agencies that only handle marketing collateral, IGI operates more like leadership coaches and image strategists combined.

Services: IGI offers a comprehensive branding system. Key services include brand clarity audits, personal brand DNA development, executive presence coaching, media training and ongoing brand strategy support. They focus on both internal factors (an executive’s values, story, visual style) and external execution (online profile optimization, media placement, speaking strategy). IGI’s proprietary “Authority Personal Branding™ System” guides clients through steps such as a Brand Clarity Audit and Presence Development, ensuring every aspect of the leader’s image is address. They also coach on public speaking and visual presentation (even high-level styling advice) – aiming to align how executives look, speak and act with their brand message.

Core Strengths: IGI’s uniqueness lies in its depth of experience and holistic methodology. Having helped over 7,500 leaders and changemakers in 50+ countries, IGI brings decades of learnings to each engagement. Founder Jon Michail (an authority on personal branding and Forbes Coaches Council member) leads a senior team of image consultants. Their approach is research-driven and psychological, blending neuroscience and strategic storytelling. IGI does not rely on templates – they promise “no cookie-cutter branding.” Instead, they emphasize authenticity, consistency and measurable outcomes. This seasoned expertise means IGI can handle complex executive needs like managing reputation under scrutiny or pivoting during career changes. Their background (even from fashion consulting to Fortune 500 clients) allows them to coach high-profile leaders on projecting confidence and influence.

Notable Successes: IGI’s alumni include CEOs, board members and prominent professionals across fields. Client results commonly include accelerated career opportunities and heightened visibility. For example, executives working with IGI often report more speaking invitations, media interviews and board-level recognition – in line with IGI’s promised outcomes like “more invitations to speak, lead, or be featured in media.” Testimonials highlight IGI’s impact: a director noted dramatic confidence gains, and leaders cite IGI as a trusted partner for leadership development. While much of IGI’s success is qualitative (enhanced credibility, trust, executive presence), they also bring clients tangible perks such as spots on influential lists or awards. IGI’s long history of transforming leaders’ reputations speaks for itself.

Executive Focus: IGI’s ideal clients are senior executives who want a transformational, inside-out approach. These might be CEOs, founders or professional services leaders who need to “future-proof” their image. Clients who hire IGI often want more than cosmetic changes, they seek a strategic brand that integrates with their life’s purpose. In practice, an executive partnering with IGI might undergo intensive self-assessment, narrative crafting and image coaching, emerging with a fortified personal brand. IGI is especially valued by those facing big transitions (new roles, public exposure, or industry shifts) because of their thorough, confidential methodology.

Taurus Marketing (TaurusProfile) - Strategic PR and Branding

Taurus Marketing, founded by Sharon Williams (OAM), is a Sydney-based integrated PR and marketing agency with a strong personal branding arm. Over 30 years old, Taurus created “TaurusProfile”, a trademarked personal branding service. Sharon, a veteran strategist, positions Taurus as a pioneer in executive branding: she “created Taurus Profile over 18 years ago to show how a personal brand has a direct impact on revenue and business objectives.’ Today, Taurus combines traditional PR with digital strategy to elevate leaders’ profiles.

Services: Taurus’ offerings span media relations, reputation management, branding workshops and content strategy, but with a personal branding twist. In TaurusProfile, they work with leaders one-on-one to define their leadership story, key messages and target audiences. Services include executive media training, securing speaking engagements, writing thought-leadership bylines, and coaching on social platforms (especially LinkedIn). Notably, Taurus also provides LinkedIn Growth Strategy and online visibility plans. Because Taurus is an integrated agency, executives benefit from full-service PR support: everything from press interviews and award nominations to networking strategy. They also offer digital reputation management for managing search results and brand perception.

Core Strengths: Taurus blends the finesse of a PR agency with branding expertise. Their core strengths include deep media contacts and a founder’s high-level experience (Sharon is a respected media figure). They were “the first to offer a trademarked personal brand service,” underscoring their long commitment to executive branding. Taurus emphasizes a pragmatic, “no-bull” approach. As Sharon’s site puts it, clients get a “clear understanding of [their] brand profile” that immediately increases their brand’s value. In practice, Taurus excels at aligning an executive’s brand narrative with measurable business goals. For example, they helped Australian cricket legend Michael Bevan clarify his post-career brand in a high-profile rebranding (testimonial on Sharon’s site). Their expertise in storytelling means they can turn even reluctant leaders into thought leaders, focusing on substance over style.

Notable Successes: Taurus has guided hundreds of leaders through branding transformations, often leading to prominent media presence and strategic wins. For instance, leaders who follow Taurus’ strategy often see “multiple press features in top publications” and opportunities like TEDx talks (these outcomes are highlighted for their UK office but reflect Taurus’ capabilities). Locally, Taurus clients regularly land in business magazines, speak at conferences, and join CEO lists. Sharon Williams’ own client list includes government ministers and C-suite executives across Australia. The immediate feedback in Sharon’s coaching - “dramatically increased the value of my brand – the results were instant” - illustrates the rapid impact Taurus can have. Taurus also emphasizes ROI: they helped a major client link personal branding directly to business results, earning a Leadership Award.

Executive Focus: Taurus works with senior leaders who need both visibility and credibility. Ideal clients include CEOs of large companies, politicians, and global executives entering the Asia-Pacific market (Taurus specializes in launching international brands locally). A Taurus client might be a business leader facing a crisis who needs to rebuild reputation, or an established CEO seeking to expand influence via thought leadership. Thanks to Taurus’ PR backbone, they can handle sensitive situations gracefully – for example, by strategizing high-stakes media coverage or leveraging offline networks in conservative sectors. In short, Taurus delivers personal branding that’s in sync with corporate PR, making it ideal for executives who want a polished, media-friendly presence built on clear strategy.

New Work Consulting - Bespoke Leadership Branding

New Work Consulting is a boutique Australian consulting firm focused on personal brand and leadership development. Founded by Julissa Shrewsbury, a Perth-based branding expert, New Work is known for one-on-one coaching with senior executives. Julissa often emphasizes that personal branding is about “positioning yourself as a leader” and clarifying one’s unique message. She brings decades of experience in leadership programs and coaching, aiming to fine-tune how leaders influence stakeholders.

Services: New Work specializes in “Leadership Branding” for high-level individuals and small teams. Services are primarily delivered through 1:1 coaching. Core offerings include personal brand strategy sessions, LinkedIn profile optimization, and networking strategy. For example, Julissa’s Executive Personal Branding packages combine brand profiling, LinkedIn audits, and customized thought-leadership content plans. She also offers workshops on communication and presence for executive teams. Because Julissa often works personally with each client, the service is highly tailored: clients receive a private branding roadmap, actionable tactics for content and networking, and ongoing email support.

Core Strengths: The standout feature of New Work is its highly personalized, leadership-focused approach. Unlike larger agencies, Julissa works very closely with a limited number of senior clients (C-suite, non-exec directors, entrepreneurs). She prides herself on deep listening and emotional intelligence, crafting unique solutions rather than generic templates. Her strengths include advanced LinkedIn strategy (e.g. growing expert status through targeted content) and helping clients articulate “how they want to be seen.” Clients value Julissa’s combination of strategic clarity and empathy – one testimonial notes her “rare combination of strategic clarity, emotional intelligence, and practical action” that turned a confusing process into something “energizing and extremely useful.”

Notable Successes: New Work’s outcomes are typically measured in client confidence and visibility. Many executives report clearer messaging and a stronger LinkedIn presence after working with Julissa. For instance, a COO from an insurance company said Julissa’s work gave her a strong foundation to position herself as a strategic leader, gaining traction in her network. Another result is expanded networks: by implementing Julissa’s networking strategy, clients often meet key contacts faster. Because Julissa’s practice is smaller, success stories are mostly shared one-on-one rather than in big case studies. However, the repeated praise from senior clients suggests that her bespoke coaching reliably leads to higher profile and new opportunities.

Executive Focus: New Work Consulting is ideal for executives who want a deeply strategic yet human approach. Typical clients include C-level leaders, board members and professional service experts who already have significant experience but need to shape their public image. Julissa’s clients are often in leadership transitions or looking to boost influence without appearing self-promotional. The value New Work adds is in crafting a leadership narrative that feels “real” and authoritative. An executive working with Julissa would leave with a clear brand positioning, a polished LinkedIn profile, and a content/networking plan to amplify their expertise.

Pure Public Relations - Thought Leadership and Media Savvy

While not a personal branding agency in name, Pure Public Relations (based in Sydney) offers specialized services that heavily overlap with executive branding. Pure PR focuses on turning executives into recognized thought leaders through content and media exposure. Their Thought Leadership division states: “we empower your brand’s leaders to shape conversations, share valuable insights, and build trust and authority with strategic thought leadership content.” In effect, they help CEOs and executives craft content (articles, opinion pieces, speeches) that reach key audiences.

Services: Pure PR’s thought leadership services include bylined articles, opinion pieces, blog writing, LinkedIn content support, speechwriting, and even video scripts. They combine media relations (pitching these thought pieces to publications) with in-house content creation by journalists and strategists. For example, they might write and place an executive’s op-ed in a leading newspaper, and simultaneously optimize the executive’s social posts for maximum impact. They also offer LinkedIn Management and media training to executives, ensuring consistency across channels. Importantly, Pure PR can act as an “extension of your team,” taking the workload off busy leaders (as their site notes).

Core Strengths: Pure PR’s power lies in media expertise and an in-house creative team. Unlike agencies that focus on branding statements, Pure PR knows how to get executives featured in the press. They employ former journalists and content strategists, which means the thought leadership content they produce is journalistic-quality and newsworthy. This results in executives being seen as authoritative voices. For example, their website emphasizes positioning “your chosen leader as the established expert in their field, building credibility and authority.” Pure PR is also adept at creating a variety of content forms – from whitepapers to keynote presentations – ensuring an executive’s message is distributed widely. Their unique edge is the full-service approach: instead of just advising on what to say, they do the writing, editing, pitching, and follow-up for you.

Notable Successes: Pure PR’s results can be seen in the media placements and audience engagement they secure. Clients typically see an increase in visibility and trust. For instance, an executive who publishes thought pieces through Pure PR might gain features in industry journals or mainstream media, and high engagement on LinkedIn or Twitter. This leads to speaking invitations and leadership recognition in their sector. The agency notes that their work “raises awareness of your brand and creates a preference in your audience’s mind.” While specific case studies are mostly kept private, the testimonials and case results on their site suggest that clients achieve measurable outcomes like media mentions and online following growth. Pure PR’s value lies in turning an executive’s expertise into compelling public content.

Executive Focus: Pure PR serves leaders who want their ideas heard. Typical clients include heads of companies, thought-leaders in tech or finance, and professional services partners. An executive who engages Pure PR is often looking for high-level PR support: they might want to publish a byline in a major paper or solidify their reputation as an industry expert. Pure PR is especially appealing to those who have important insights to share but lack the time or writing skills to do so themselves. By entrusting content creation and placement to Pure PR, executives gain the influence of a thought leader without the administrative hassle.

Ohh My Brand - Global Executive Branding with a Digital Edge

Though headquartered in India, Ohh My Brand (founded by Bhavik Sarkhedi) is a global personal branding agency with a strong reputation among executives worldwide. They are known for “award-winning personal branding” and as LinkedIn and SEO experts. Ohh My Brand positions itself as taking clients “from unknown to known!” (their marketing tagline). The agency specializes in maximizing executives’ online visibility and search presence. As one of the top agencies globally, Ohh My Brand is naturally included here.

Services: Ohh My Brand offers a broad suite of services, notably LinkedIn optimization, SEO and digital PR. They build personal brands that “work around the clock” online. In practice, their services include crafting LinkedIn profiles and content strategies, building SEO-friendly personal websites, writing thought-leadership articles for blogs or publications, and running LinkedIn growth campaigns. They also do digital PR - securing online media features to boost credibility. The agency’s website lists offerings like LinkedIn Reputation Management and SEO consulting. Additionally, Ohh My Brand has a portfolio of case studies showing executives across industries (e.g. tech, finance) as clients. They often handle everything from narrative development to content calendar execution.

Core Strengths: Ohh My Brand’s unique strengths are data-driven digital growth and storytelling. They emphasize a methodical approach: “patience, precision, and a refusal to publish anything ordinary,” according to a senior strategist on their team. They refine each client’s “online footprint and then scale their visibility through thought leadership articles and targeted media placements.” In other words, they use SEO and content metrics to ensure their efforts truly reach an audience. The agency is particularly strong at leveraging LinkedIn as a platform – many clients testify to soaring engagement under their guidance. For example, Ohh My Brand reports clients often see a 3-4× increase in LinkedIn profile views after their program. Their emphasis on SEO means executives also gain search prominence: many clients land on Google’s first page for their own names. Essentially, Ohh My Brand combines creative storytelling with algorithmic tactics, a blend that appeals to tech-savvy leaders.

Notable Successes: Ohh My Brand’s track record includes significantly growing clients’ LinkedIn followings and authority. Testimonials highlight Bhavik’s ability to “blend clarity with creativity”, and executives praise his knowledge of LinkedIn coaching. The Empyreal Infotech report on branding agencies notes that many of Ohh My Brand’s clients become first-page Google results and attract speaking invites. Case studies (on their site) feature startup founders and CEOs who became featured experts through Ohh’s programs. For instance, one client’s reach increased by a factor of seven in months under their plan (a CEO reach-boost story). While global in scope, Ohh My Brand’s success formula translates well for Australian executives too: it leverages LinkedIn and SEO, which are universal channels for thought leadership.

Executive Focus: Ohh My Brand targets driven executives and founders worldwide. Their ideal clients include tech CEOs, investors and consultants who want to leverage digital platforms. The agency’s strengths in SEO and LinkedIn mean they attract executives who value organic growth over paid ads. For an Australian executive, partnering with Ohh My Brand can provide international exposure; they have experience amplifying clients both in India and globally. Crucially, Ohh My Brand tailors storytelling to each client’s persona. They promise a legacy-building approach: as one client review says, they “build brands and sculpt legacies” with attention-grabbing strategies. An executive working with Ohh My Brand will get a complete digital branding overhaul – enhanced search presence, a robust LinkedIn strategy, and ongoing content that positions them as an authoritative figure in their field.

Each of these agencies has carved a niche in helping executives lead with influence. For example, IGI’s decades-long expertise means clients see “lasting success” in influence, while Brand New You clients appreciate their business-aligned approach. Taurus Marketing’s integrated PR pedigree helps clients land prestigious media features, and New Work’s tailored coaching brings out authentic leadership voice. Pure PR excels at turning expertise into attention-grabbing content, and Ohh My Brand leverages SEO and LinkedIn mechanics to make leaders truly “visible”.

In summary, Australian executives looking to boost their personal brand have a range of strong partners. Whether through strategic brand storytelling, digital optimization or media savvy, these agencies can help senior leaders clarify their vision and amplify their voice. By choosing an agency aligned with their goals – be it authentic storytelling, global reach, or media prominence, executives can transform their influence and lead in today’s connected world.

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