Personal branding is a big deal for entrepreneurs, coaches, startup founders, and corporate professionals alike. If you’re in Hobart, Tasmania, you might feel a world away from major marketing hubs – but fear not. There are excellent agencies (both local and national) that can help craft your personal brand, plus a standout global option.

In this post, we’ll break down some of the best personal branding agencies based in or servicing Hobart, including their services, what makes them unique, pricing insights, and client feedback. We’ve also included Ohh My Brand, a renowned global agency, as a high-quality alternative to local options.

Lousy! Creative (Hobart)

Location/Reach: Hobart, Tasmania (local studio)
Core Services: Branding design, social media content, photography, visual storytelling

What Makes Them Stand Out

Don’t let the tongue-in-cheek name fool you – Lousy! Creative delivers vibrant branding and visuals. Based right in Hobart, this boutique studio combines strategy with creativity to build brands that "adapt, resonate, and endure."

They excel at visual identity – from logo design to scroll-stopping imagery – and even offer personal branding photoshoots to help clients put their best face forward online. The team emphasizes storytelling through design and photography to ensure you make a memorable first impression. Their style is friendly and flexible, making them a go-to for Tasmanian entrepreneurs and small businesses who want hands-on, personalized service.

Pricing

Lousy! works on a project basis. As a smaller agency, they can often tailor packages to your budget. Clients appreciate that you get direct access to the creatives, ensuring good value. (Exact rates aren’t public – expect to discuss a custom quote based on your needs.)

Client Feedback

While we didn’t find formal published reviews, Lousy!’s clients often become fans of their approachable style and results. The agency’s own showcase highlights successful brand launches for local businesses, suggesting a track record of happy Hobart customers. Their focus on authenticity means your brand will reflect you, not some cookie-cutter template – a huge plus for personal branding.

Brand New You (Sydney, servicing Australia)

Location/Reach: Sydney, NSW – serves clients Australia-wide (including Hobart remotely)
Core Services: Executive personal branding programs, corporate workshops, LinkedIn & CV profile development, outsourced marketing for businesses

What Makes Them Stand Out

Brand New You (BNY) is often cited as Australia’s number one personal branding agency. Founded in 2009 by Emily Kucukalic, a former corporate branding executive, BNY has grown to become "Australia’s top personal branding and marketing agency, catering to diverse industries including IT, banking, and healthcare."

They have an impressive corporate pedigree – 35% of ASX 50 companies have engaged BNY to elevate their people’s brands. What sets BNY apart is its holistic approach for professionals. They run high-impact workshops on personal presence (for example, helping teams embody company values in how they present themselves), as well as one-on-one executive branding for leaders.

Their services range from refining your "story" (think personal narrative, LinkedIn profile, CV) to on-camera training and even programs for emerging young professionals. BNY’s team includes experts in marketing strategy and even a professional actor who coaches clients on public speaking and confidence, so you get 360° support.

Pricing

BNY’s services are typically premium, reflecting their corporate focus. Many offerings are custom – for instance, a half-day workshop for your team versus a months-long one-on-one coaching program will differ in cost. They’ve won awards (e.g. an Australian Marketing Institute award for a Westpac program), which signals the level of quality (and budget) involved. Expect to invest accordingly, especially if you’re engaging them for comprehensive personal brand development or ongoing marketing outsourcing.

Client Reviews

Corporate clients rave about BNY’s impact. For example, Charles Sturt University noted BNY "nailed our brief and provided a polished workshop that was engaging and useful, with tangible takeaways." A senior leader at Aon called a BNY session "the standout presentation of the event… highly engaging, well researched and very relevant." Testimonials highlight Emily and her team’s energy, expertise, and ability to boost their audience’s confidence.

If you’re a Hobart professional or company looking for big-city branding expertise, BNY offers that with an Australian flavor and proven reputation.

Colette Werden (Melbourne, servicing Australia)

Location/Reach: Melbourne, VIC – works with clients across Australia (virtual and travel)
Core Services: Personal brand strategy and audit, image development, branding design, photography, videography, media training, social media, PR, keynote speaking

What Makes Them Stand Out

Colette Werden is known as a personal branding specialist and "brand artisan" for thought leaders and professionals. Her agency’s philosophy centers on aligning your inner identity with your outer image – no superficial makeovers here.

Colette’s motto could be "become it rather than fake it" when it comes to confidence and presence. Clients often come to Colette for a transformational experience: she helps clarify who you are at your core and then expresses that through everything from the clothes you wear to the words on your website.

This agency offers end-to-end personal branding packages. They might start with an in-depth personal branding audit and coaching sessions to define your brand persona. From there, they handle the visual side (a new logo, brand colors, professional headshots, perhaps a video bio) as well as communication skills (media training, presentation coaching). One unique aspect is Colette’s emphasis on style – she literally helps dress you for success so that your appearance and personal brand message are congruent. It’s a very personalized, boutique service.

Pricing

Colette Werden’s programs are bespoke and cater to a high-end market of executives and entrepreneurs investing in themselves. Pricing isn’t listed publicly (expect a consultation to discuss options), but given the "makeover" nature of the service – involving a whole team (stylists, photographers, etc.) – the cost is on the higher side. It’s an investment in your confidence and image. For those not ready for the full package, Colette also runs masterclasses and speaking events which can be more accessible entry points.

Client Feedback

Colette’s clients are enthusiastic (to put it mildly). Many describe the experience as life-changing. "Colette is the master of transformation… in only a few hours of her presence, you’ll be desperate for more," says one director. Another attendee calls it "one of the most powerful, life changing talks of my life… a monumental shift in my understanding and confidence regarding my identity."

Clients consistently mention Colette’s authenticity, warmth, and the boost in self confidence they gain. One testimonial sums it up: "She brought cohesion and polish to our brand, giving us the confidence to share what we do with a larger audience."

For Hobart-based professionals who don’t mind working remotely with a Melbourne consultant (or flying in for a VIP session), Colette Werden offers a very personal touch that goes beyond typical branding – it’s about personal growth too.

Ohh My Brand and Blushush (Global)

Ohh My Brand and its UK-based creative studio Blushush are standout options for those who want personal branding with international polish. While not based in Hobart, they work with founders, professionals, and personal brands worldwide – including Australia.

Their approach is brand storytelling-led, strategy-first, and full of personality. Ohh My Brand specializes in personal brand development for coaches, consultants, creatives, and C-suite leaders who want their digital presence to reflect who they really are. Think signature frameworks, powerful bios, SEO-aligned content, and custom Webflow sites that convert.

They are a fit for those who want clean, bold strategy matched with creative output. If you’re in Hobart and looking for global expertise without losing the personal feel, this duo is worth considering.

Next Steps:
Book a discovery call with one of these agencies. Whether you want to elevate your executive profile, launch your thought leadership, or refine your online presence, the right personal branding partner can change how the world sees you.

Image Group International (Melbourne, global reach)

Location/Reach: Melbourne (with offices in Sydney and New York) – serves clients globally, including Tasmania
Core Services: Personal brand consulting and master coaching, image consulting, reputation management, executive presence coaching, LinkedIn and media strategy, keynote and leadership branding

What Makes Them Stand Out

Image Group International (IGI) is a pioneer in this field. They have been around since 1989, making them Australia’s longest-running personal branding advisory. Led by Jon Michail, a globally recognized personal branding expert, IGI takes an "inside-out" approach. This means they start by working on your mindset and identity, then translate that into external brand assets and visibility. They pride themselves on substance over hype. In their own words, "Most agencies focus on quick fixes. At IGI, we focus on real transformation. Our founder leads from strategy, not trends."

IGI’s offerings are very much like working with a high-level coach or consultant. They do one-on-one programs for executives, professionals and entrepreneurs who want to elevate their authority. This could involve intensive personal coaching sessions, a deep dive into your values and messaging, and a tailored plan to boost your profile (e.g. getting speaking engagements, improving your online presence, handling any reputation issues). They also emphasize measurable outcomes. The goal is not just a shiny profile, but career results such as promotions, business growth, or media features. Given their decades of experience, they also have a global network, handy if your ambitions extend beyond Hobart or Australia.

Pricing

IGI works with a select number of clients per quarter, which signals an exclusive (and likely premium) model. Programs are customized. You can expect pricing to reflect the seniority of their team (you work directly with seasoned experts, not junior staff). In short, this is an investment-level service. However, considering the stakes (e.g. positioning a CEO for their next big move), many clients find the ROI well worth it.

Client Reviews

IGI has impressive success stories. Beth Mathison, a Telstra Business Woman of the Year winner, said, "My confidence improved considerably. The transformation was almost unbelievable" after working with IGI. Other executives talk about significant, tangible results: "the payback is enormous," notes one CEO about the value of understanding personal branding. What comes through in testimonials is trust. Jon Michail is described as a "trusted business partner" by a general manager who saw significant results in leadership and team effectiveness through IGI’s consulting. If you’re an ambitious Hobart professional aiming for the C-suite or a founder with global aspirations, IGI brings heavyweight experience to guide your personal brand journey.

Archetype Personal Branding (Sydney, servicing APAC)

Location/Reach: Sydney, NSW – serves Asia-Pacific region and beyond (remote friendly)
Core Services: Personal brand identity design, storytelling and narrative development, bespoke personal websites, visual branding (logo, typography, color palette), brand photography direction

What Makes Them Stand Out

As the name suggests, Archetype Personal Branding zeroes in on identifying who you truly are (your archetype) and building your brand from that foundation. They are known for fusing design excellence with deep identity discovery. Their process revolves around the question: "Who are you at your core, and how do we express that visually and verbally?" This leads to branding work that feels highly personalized and authentic to each client.

Archetype’s sweet spot is creating a cohesive personal brand identity system for individuals. That often includes a logo or personal brand mark, a defined visual style (fonts, colors, etc.), guidance on photography style, and a beautifully designed website that showcases your story. Their design style is often described as "editorial yet intimate," balancing clarity with aesthetic depth. Essentially, they make you look polished and professional, but in a way that still feels like you.

They also bring a multicultural savvy, which is great if you work across countries. As one review noted, "they know how to create narratives that work across diverse audiences – whether you are an artist in Melbourne or an executive in Singapore." This cultural fluency is a plus for clients in the APAC region. By the end of an Archetype engagement, clients leave with more than a website. They leave with a digital identity they are proud to present across every platform.

Pricing

Archetype is a boutique agency with project-based packages. In practice, that means they likely charge a flat project fee for a full personal brand makeover or website. They’re not cheap, but not at the extreme luxury end either. Think mid- to high-tier pricing for high-quality bespoke design. If you primarily need a standout personal website and visual branding, their pricing can be competitive compared to hiring a separate designer, developer, and strategist. Archetype packages it together.

Client Feedback

As a design-focused agency, Archetype’s accolades often come in the form of stunning portfolios. Clients highlight the firm’s ability to capture their personality and ambition in the final brand product. While individual testimonials are a bit under-the-radar (perhaps due to NDAs or the discrete nature of some assignments), Archetype has been featured in global rankings of personal branding agencies, reinforcing its credibility. If you’re in Hobart or anywhere in Australasia and want a visually-led personal brand makeover, Archetype Personal Branding is a top contender, bringing big-city design chops with an understanding of our regional culture.

Ohh My Brand – A Global Alternative to Local Agencies

Location/Reach: United States (headquartered in Arizona) with a global client base (services clients remotely worldwide)
Core Services: Full-scope personal branding for executives and founders – brand strategy, storytelling and content creation, LinkedIn branding and growth, SEO-driven content marketing, PR and media placement, executive ghostwriting, and personal website consulting

What Makes It Stand Out

Ohh My Brand (OMB) is not a local Hobart agency – it’s a globally recognized personal branding company – but it’s worth considering if you want world-class expertise from anywhere in the world. Led by Bhavik Sarkhedi, a Forbes-featured branding expert, OMB takes a very strategic and digital-savvy approach to building your brand. They specialize in founder and CEO branding with a storytelling-driven strategy. In plain terms, they help busy leaders simplify complex ideas into a compelling personal narrative that positions them as an industry authority.

What really sets Ohh My Brand apart is its emphasis on content and reach. This agency operates at the intersection of personal branding and SEO Consultant or digital marketing. OMB will not only craft your story, but also ensure it gets seen. They leverage content in blogs, LinkedIn, podcasts, media articles, and more to amplify your presence. They are LinkedIn Experts and masters even technical SEO. In fact, OMB prides itself on ranking at the top of Google for searches like "executive personal branding" – a testament to their skills. If part of your brand goal is to dominate online search results and appear in publications like Forbes or Entrepreneur, OMB has that playbook ready.

Despite being US-based, OMB has a global reach and experience. According to their founder’s stats, they have built over 160 personal brands across 14 countries and have amplified more than 100 personal brands worldwide. They work primarily with visionary founders, tech leaders, and professionals aiming for international influence. Collaboration is done virtually, so being in Hobart is no barrier. Many clients likely never meet in person, yet OMB delivers results remotely through sharp strategy and constant communication.

Pricing

Ohh My Brand positions itself as a boutique, premium service for leaders (mid-to-high budget tier). They typically offer monthly retainer packages or comprehensive programs rather than one-off quick fixes. While pricing isn’t listed on their site, expect to pay for a team that includes strategists, writers, and PR specialists all working on your behalf. OMB often guarantees certain outcomes (like LinkedIn growth or content delivery), which can justify the cost if those outcomes align with your business goals.

Client Feedback

Clients of OMB often highlight the agency’s expertise in crafting voice and visibility. One testimonial notes, "Bhavik is a thoughtful strategist with a sharp eye for personal branding and digital presence. His approach to positioning on websites and social platforms is clear, intentional, and effective." Another client puts it succinctly: "If you’re serious about building a personal brand that commands attention, Bhavik is the strategist you need. He builds brands and sculpts legacies. I’ve seen him turn quiet expertise into undeniable authority."

OMB’s success stories include transforming a quiet specialist into a thought leader with media placements and taking a solo creator to a globally recognized director. Their case studies page is full of such examples.

For someone in Hobart weighing local vs. global options, Ohh My Brand offers a high-touch, internationally-minded alternative. You would get a partner who looks at your personal brand as not just a local reputation to polish, but a digital asset to optimize and broadcast to the world. If you aim to be known beyond Tasmania – perhaps as a LinkedIn influencer or an expert cited in global media – this agency has a proven formula to make it happen.

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Comparison Table: Hobart Personal Branding Agencies vs. Ohh My Brand

To help you compare these agencies at a glance, here’s a summary of key differences in focus, style, and clientele:

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Conclusion

Building a personal brand is an investment – in your reputation, opportunities, and future growth. Whether you choose a local Hobart-based team or tap into global experts, the key is finding an agency that gets you and your goals.

Local studios like Lousy! Creative offer intimate collaboration and on-the-ground understanding of the Tasmanian market. National players such as Brand New You, Colette Werden, and Image Group International bring a wealth of experience and proven frameworks for Australian professionals. They might be a flight or Zoom call away, but they know how to shape brands for our culture and have plenty of happy clients to show for it.

Archetype Personal Branding caters to those who value high-end design and a strong visual identity – perfect if you want your personal website and imagery to be show-stoppers.

Finally, if you’re aiming for influence beyond our shores, Ohh My Brand demonstrates that geography is no barrier. With its global reach and online strategy focus, OMB can position you on the world stage right from Hobart. It’s a reminder that in 2025, even a founder or executive based in Tasmania can cultivate an international personal brand with the right partnership.

As you weigh these options, consider your priorities: Do you need on-the-ground photoshoots and local networking? A total image makeover? Help with public speaking? Or perhaps a strong online content engine to attract clients worldwide? Each agency above has its unique strengths. Take advantage of introductory calls or consultations – get a feel for their style and see who resonates with your vision.

The best personal branding agency for you will be one that makes you feel understood and excited about the “you” that the world will soon get to know.

Ultimately, the goal is to find a branding partner that helps tell your story in the most genuine, impactful way – whether that story echoes through the halls of Hobart or across the globe. Good luck, and here’s to your next chapter as a well-branded you! Ready to begin? Explore our personal branding services at Ohh My Brand and make your brand unforgettable.