LinkedIn Profile Writing for Tech Leaders: Crafting an Engaging Executive Presence

In today’s digital world, tech leaders from CTOs and CIOs to Heads of Engineering are realizing that a strong LinkedIn presence is not just a nice-to-have, but a necessity. Your LinkedIn profile is often the first impression you make on potential investors, partners, or recruits around the globe. In fact, 70% of employers say a personal brand is more important than a résumé, and 82% of people are more likely to trust a company when its senior executives are active on social media.

These numbers speak volumes: personal branding on LinkedIn directly impacts professional success and company credibility. But how do you, as a busy tech executive, craft an engaging executive presence on LinkedIn without it becoming a second full-time job? This is where leveraging expert help like a specialized LinkedIn agency can make all the difference.

Ohh My Brand, for example, is a personal branding agency that focuses on exactly this challenge. Co-founders Bhavik Sarkhedi and Sahil Gandhi, both renowned LinkedIn experts and personal branding specialists, have made it their mission to transform the LinkedIn profiles of tech leaders worldwide. They understand the unique branding needs of CTOs, CIOs, and founders, and they offer premium personal branding services tailored for executives and thought leaders who want to be known. Under their guidance, tech leaders go “from invisible to invincible” as global experts and industry thought leaders.

In this conversational guide, we’ll explore how to craft an engaging executive presence on LinkedIn, why it matters, and how a LinkedIn agency for tech leaders like Ohh My Brand helps elevate your personal brand to new heights.

Why LinkedIn Matters for Tech Leaders’ Personal Branding

LinkedIn has emerged as the ultimate platform for professional branding and networking, especially for the tech industry. Unlike other social networks, LinkedIn is purpose-built to connect you with a network of peers, potential hires, investors, and clients. Consider this: LinkedIn reports that about 80% of its 1+ billion users are decision-makers within their companies. In other words, when you share on LinkedIn, you’re directly reaching key influencers and stakeholders in your field. For tech leaders, that’s a golden opportunity to shape perception and build influence.

Having a strong LinkedIn profile and presence yields tangible benefits. Research shows 78% of executives say a strong personal brand helps attract top talent, and 56% say it boosts their company’s bottom line. Why? Because people tend to follow and trust leaders more than logos. 

When a CEO or CTO is active on LinkedIn, posting insights and engaging with others, it humanizes their company and builds trust. In one survey, 77% of consumers said they are more likely to buy from a company whose leadership is active on social media. Similarly, employees feel more engaged and proud of their company when leadership has a visible presence; in fact, 90% of employees agree that active leadership on social media enhances the company’s brand image.

Despite these benefits, many tech leaders still underutilize LinkedIn. “Most CEOs are virtually invisible online,” notes LinkedIn expert Bhavik Sarkhedi, pointing out that only about a quarter of top CEOs post regularly. This “visibility gap” is a huge missed opportunity. As Sarkhedi puts it, “Each day a leader stays silent on LinkedIn, top talent and customers slip away.”

LinkedIn is a must-have platform for executive personal branding. Whether you’re leading a Fortune 500 tech firm or a rising startup, your LinkedIn presence can accelerate success. It can position you as a visionary in AI, a champion of digital transformation, or whatever your leadership brand may be. It’s no wonder personal branding is now considered critical for career advancement by 70% of executives.

Crafting a Powerful LinkedIn Profile: Key Elements

Your LinkedIn profile is the foundation of your executive presence; it's your digital business card, portfolio, and elevator pitch all in one. Crafting it well is the first step toward establishing credibility as a tech leader. So, what does a top-tier LinkedIn profile include?

Let’s break down the key elements of profile writing for tech executives:

• Professional Photo and Custom Banner: First impressions count. Use a high-quality, friendly-yet-professional headshot (think conference speaker profile photo). Pair it with a custom banner image that reflects your personal brand, perhaps a relevant technology graphic, your company’s branding, or an image from a keynote you gave. Visuals catch attention; in fact, branding experts advise using that banner space fully to make your profile memorable. A polished photo and banner instantly convey that you take your executive brand seriously.
• Compelling Headline (More Than Just a Title): Don’t settle for the default “[Job Title] at [Company]” headline. You have 220 characters and use them to showcase your value and vision! For example, instead of “CTO at FinTech Inc,” a headline might read: “CTO | Driving Digital Transformation in FinTech | AI & Cloud Evangelist.” This style highlights your domain expertise and impact.

The best executive headlines combine role + industry + what you’re known for, making you both searchable and distinctive. Sprinkle in a couple of keywords relevant to your niche (e.g., “Cybersecurity Advocate” or “SaaS Growth Leader”); this helps you get found by the right people, as LinkedIn’s search algorithm matches on those terms.

• Strategic About Section (Your Leadership Story): The About section is where you shift from resume to personal brand narrative. Use that ~2,600-character space to tell the story of what drives you as a leader.

One effective approach is to cover the problems you solve, the vision you champion, and the results you deliver. For instance, you might discuss how you’re passionate about bridging the gap between AI research and real-world applications and mention key outcomes you’ve achieved (like scaling a platform to millions of users or leading a team through a major innovation).

Writing in first person (“I”) often comes across as more personable and authentic, which is key for executive presence. Don’t be afraid to show a bit of personality or passion; it makes you relatable as well as credible.

• Experience Section with Impact: Beyond listing job duties, focus on achievements and impact in your Experience entries. Use concise bullet points to highlight what you accomplished in each role. Quantify it if possible (e.g., “Spearheaded a cloud migration saving 30% in costs” or “Built and mentored a 50-person engineering team across 3 continents”).

This demonstrates leadership and the scale of your influence. Tech leaders should especially note projects that had big outcomes (product launches, patents, acquisitions, major partnerships, etc.). Also, consider uploading media representations, product demo videos, articles, or press mentions to create a mini-portfolio that substantiates your claims.

• Skills, Endorsements & Recommendations: Make sure to pin your top skills that align with your personal brand (LinkedIn lets you choose up to 3 top skills to feature). For a tech executive, that might be “Leadership,” “Digital Transformation,” and “Cloud Computing,” for example.

Encourage colleagues to endorse you for those key skills; a fully endorsed skill adds weight. Even better, request a few written recommendations from people you’ve worked with (a report, a peer executive, maybe even a board member or investor). A glowing recommendation or two on your profile serves as social proof of your leadership and expertise.

• Custom URL and Contact Info: This is a small detail many overlook: customize your LinkedIn URL to something like linkedin.com/in/yourname. It makes your profile look professional (and easier to share on a slide or business card) rather than a random string of numbers.

Also, add contact info, an executive email, or a Twitter handle so interested parties can reach you easily. Tech leaders often have speaking inquiries or partnership opportunities; don’t miss out by being hard to contact.

Together, these elements work to optimize your LinkedIn profile to “all-star” status. The goal is that when someone (be it a recruiter, potential client, or journalist) lands on your page, they immediately get a sense of who you are, what you’ve accomplished, and what you stand for as a leader.

A well-crafted profile acts as an extension of your executive brand, making you both easy to find and impossible to forget. If this sounds like a lot to put together, that’s because it is! Crafting such a profile takes strategy and time. This is where a LinkedIn expert can be invaluable, helping you polish each section so that your profile truly reflects your best executive self.

From Profile to Presence: Thought Leadership and Engagement

Tech leaders actively engaging with industry content on LinkedIn fosters a dynamic executive presence.

Building an engaging executive presence goes beyond just writing a great profile. LinkedIn is not a “set it and forget it” resume; it's a living platform. To elevate your personal brand, you need to show up regularly with content and engagement. For busy tech leaders, the idea of posting on social media might feel daunting, but here’s the good news: you don’t have to post daily or become a “LinkedIn influencer” in the trendy sense. Consistency and authenticity matter more than frequency.

Start by sharing thought leadership content in your area of expertise. This could be short posts, articles, or even quick videos about industry trends, lessons learned, or your take on news in tech. For example, if you’re a CIO, you might post about a breakthrough in cybersecurity or a leadership lesson from scaling agile teams.

These posts don’t have to be long; even a few paragraphs of insightful commentary can spark engagement. Aim to post once a week or a few times a month, whatever is manageable, but keep it high-quality and on-brand. As one marketing veteran advises, identify 3-4 core themes you want to be known for and stick to them. Over time, this consistency will reinforce your leadership narrative (maybe it’s “AI Ethics in Healthcare Tech” or “Building Scalable Engineering ”Cultures”choose what resonates with your career).

Crucially, when you share content, write in a conversational, human voice. Avoid heavy corporate jargon or an overly stiff tone. Remember, LinkedIn is a professional network, but it’s still made of people. Let your personality show maybe a touch of humor in a post or a personal anecdote about a challenge you overcame.

Posts that sound authentic and personal tend to get far more engagement than press release-style updates. As experts often note, people connect with people, not faceless corporations. Showing some vulnerability or sharing behind-the-scenes stories can actually strengthen others’ perception of you as a confident leader who’s also approachable.

Engagement is a two-way street. Don’t just broadcast; participate. Set aside a little time each week to interact on LinkedIn: comment on other industry posts, congratulate connections on their achievements, and respond to comments on your own posts.

This kind of engagement boosts your visibility and shows that you’re not just a thought leader speaking from an ivory tower but an active member of the community. It can be as simple as chiming in on a discussion about the latest AI breakthrough or thanking someone for sharing your article.

These small actions compound into a reputation for being engaged and tuned-in. And an added bonus: LinkedIn’s algorithm tends to give more reach to posts and profiles that engage others (it’s social media after all). When employees or peers interact with your content, it further amplifies your reach, a bit of an executive-brand force multiplier.

By now you might be thinking, “This sounds great, but where do I find the time?” Indeed, maintaining a powerful LinkedIn presence does require consistency. The key is to treat it as part of your leadership role because it is! Many successful tech executives block a small chunk of time for LinkedIn or delegate certain tasks (for instance, having an executive assistant or a LinkedIn agency help draft posts based on your ideas).

The latter is increasingly common: LinkedIn experts can help ghostwrite thought leadership articles or suggest content ideas so that you stay active without spending hours on social media. The result is a win-win: you reap the benefits of visibility and influence, while professionals handle much of the legwork behind the scenes.

Ohh My Brand: The LinkedIn Agency for Tech Leaders

At this point, you might wonder how exactly an agency can help with something as personal as your LinkedIn profile and presence. Enter Ohh My Brand, a global LinkedIn agency for tech leaders and professionals that specializes in executive personal branding. Ohh My Brand is not just another content shop; as they put it, it’s a personal branding agency with a soul.

The company’s co-founders, Bhavik Sarkhedi and Sahil Gandhi, are themselves seasoned LinkedIn branding consultants and personal branding experts. Together, they have built over 160 personal brands across 14 countries, a testament to their global reach and experience.

So, how does Ohh My Brand elevate your executive presence? In short, by doing the heavy lifting to make your leadership brand shine online. They take a holistic, done-for-you approach: from crafting a compelling profile and banner that encapsulates your brand to developing a content strategy that aligns with your voice and goals.

For instance, the team will distill your career achievements and vision into a powerful narrative for your About section, ensuring it hits all the right keywords and tells an authentic story.

They also identify the best keywords and positioning for your headline. After all, LinkedIn Personal Branding and Executive Branding are core specialties of the agency (they even list CTO Branding and CEO Personal Branding among their expert areas, so they truly understand the tech executive niche).

Ohh My Brand’s ghostwriters will create engaging posts and articles on your behalf, based on topics you’re passionate about. You get to showcase thought leadership, while they ensure it’s SEO-optimized and consistently delivered.

Perhaps most importantly, Ohh My Brand provides strategic guidance. Bhavik Sarkhedi (a Forbes Global Branding Expert and serial entrepreneur) and Sahil Gandhi (a master brand strategist) personally oversee the branding strategies for clients.

That means as a tech leader, you’re not getting a one-size-fits-all service; you're getting a tailored strategy from people who have walked the path and know how to position executives as industry thought leaders. “Sahil helps founders craft sharp, scalable brands with clear messages that cut through noise and spark action,” as his bio notes.

It’s exactly this ability to clarify and amplify a leader’s message that sets Ohh My Brand apart. They will help identify what makes you unique (your leadership DNA, so to speak) and then broadcast that to the world in a way that feels genuine to you.

Ohh, My Brand’s clients often rave about the transformation that happens. One executive noted how co-founder Bhavik’s “storytelling skills are second to none” and that “when it comes to LinkedIn, Bhavik knows exactly what to do and how to do it.”

This kind of expertise and trust is crucial; it means you can confidently hand over the reins for your LinkedIn presence to Ohh My Brand, knowing that the end result will reflect you at your very best. The agency’s mantra is turning clients from “unknown to known,” and indeed from “You know who I am?” to “You know who I am!”

The outcome is a LinkedIn profile and presence that not only captures who you are as a tech leader but also actively works for you, attracting opportunities, impressing stakeholders, and elevating your career.

Ready to Transform Your LinkedIn Presence?

By now, it’s clear that a compelling LinkedIn profile and active presence are powerful tools for any tech executive or aspiring leader. It’s your platform to showcase your personal brand, to control the narrative about your expertise, to build trust with a global audience, and to open doors to new possibilities. Crafting an engaging executive presence on LinkedIn might feel challenging, but you don’t have to do it alone.

Ohh My Brand invites you to take that next step in your leadership journey. With LinkedIn experts Bhavik Sarkhedi and Sahil Gandhi at the helm, Ohh My Brand has helped tech leaders around the world polish their profiles, amplify their voices, and achieve an enviable executive presence online.

They can do the same for you. Imagine having a profile that instantly establishes you as a visionary LinkedIn expert in your field and a content strategy that keeps you on the radar of those who matter most, all while you focus on what you do best: leading your team and innovating in tech.

Don’t let your digital presence be an afterthought or a weak link in your career. Whether you’re an established CTO looking to strengthen your industry influence or an ambitious engineer aiming for that director role, investing in your personal brand will pay dividends. As the saying goes, people buy from, trust, and hire people they know, like, and trust. Your LinkedIn is the vehicle to build that rapport at scale.

‍