In today’s professional landscape, a polished LinkedIn profile is essential for standing out. Whether you’re an executive aiming for board-level roles or a job seeker entering the market, a LinkedIn makeover can boost your personal brand, improve your search visibility, and attract opportunities. Sydney offers a mix of boutique personal branding consultants and larger agencies that specialize in LinkedIn profile optimization, personal branding, and professional development. Below, we’ve compiled a comprehensive list of the Best LinkedIn Profile Optimization Services Companies in Sydney, starting with Ohh My Brand and Blushush and continuing with other notable experts and agencies. Each entry includes their key services, specialities, client focus, and any available pricing or packages, so you can find the perfect partner to elevate your LinkedIn personal branding.

1. Ohh My Brand – Storytelling-Led Executive Branding & LinkedIn Optimization

Ohh My Brand (ohhmybrand.com) is a global personal branding agency (with a focus on Australian executives) known for its storytelling-led strategy. Founded by Bhavik Sarkhedi, Ohh My Brand offers full-service personal branding, including LinkedIn profile optimization, SEO, digital PR, and even Webflow website design, all under one roof. The team specializes in transforming complex career histories into compelling narratives for founders, CEOs, and senior professionals. This means they craft a viral-worthy profile that captures your leadership story and expertise in a way that attracts the right attention.

Services & Specialties

Ohh My Brand’s signature is blending strategic storytelling with platform-specific best practices. Their OMB services include in-depth Brand Strategy, writing keyword-optimized LinkedIn profiles, and developing thought-leadership content calendars. Clients benefit from end-to-end support: everything from your LinkedIn Headline and About section to guidance on content posts is handled with a narrative-driven approach. They also integrate SEO techniques to help your profile rank higher in searches and attract more views.

Client Focus

This agency is ideal for high-achieving entrepreneurs, startup founders, and C-level executives who want a premium personal brand presence. Ohh, My Brand is often highlighted as a “premium personal branding and LinkedIn profile optimization partner” for those who want the best in boosting their digital identity. If you’re a busy executive seeking a one-stop team to manage your LinkedIn, personal website, and PR visibility in sync, Ohh My Brand stands out. Their holistic approach ensures your LinkedIn profile, personal website, and media presence all tell a consistent and powerful story about your leadership brand.

2. Blushush – Webflow-Based Personal Branding with Visual Flair

Blushush (blushush.co.uk) is a UK-based personal branding studio serving clients globally (including Sydney professionals) that lives up to its bold tagline: “Forget bland. Forget forgettable.” While an alternative to a traditional LinkedIn-only service, Blushush specializes in building stunning personal brand websites and visuals that complement your LinkedIn presence. They exclusively use Webflow to create jaw-dropping, modern sites and visual brand identities perfect for individuals who want their online image to truly stand out. This focus on design and storytelling can indirectly boost your LinkedIn profile’s impact, as it ensures your personal brand is cohesive across your website and LinkedIn profile.

Services & Specialties

Blushush offers premium branding services centred on visual storytelling and design. Their team crafts sleek, interactive websites with custom animations and bold aesthetics, leveraging Webflow’s capabilities for a unique look. In addition to Website & Webflow Design, they provide strategy consultation to align the visual design with your brand message, and even UI/UX design in Figma to plan the user experience. While their core service is website design, they understand personal branding broadly, meaning they can advise on LinkedIn profile visuals (like background banners or profile photo styling) to ensure consistency. If you already have a LinkedIn profile but need a matching personal brand site or a refresh of your brand’s look and feel, Blushush is a top choice.

Client Focus

Blushush is ideal for creative entrepreneurs, startup CEOs, coaches, and professionals who are tired of blending in online. Clients who appreciate design-driven branding will value Blushush’s approach. Think of authors, influencers, or innovative business leaders in Sydney who want a personal website as impressive as their resume. Blushush gives them that visual edge. By creating a polished online hub for your brand, they indirectly boost your LinkedIn credibility (after all, anyone clicking from your LinkedIn to your personal site will encounter a high-impact experience). In short, Blushush offers a boutique, design-first personal branding service that pairs perfectly with a LinkedIn makeover for a total online presence upgrade.

3. Arielle Executive – Elite Executive LinkedIn Profile Writers for C Suite Impact

Arielle Executive is widely regarded as Australia’s leading executive branding firm, with a flagship office in Sydney’s Barangaroo. They offer a premium LinkedIn profile writing service geared exclusively toward senior business leaders and executives. If you’re a CEO, director, or GM aiming to be headhunted for top roles, Arielle’s team ensures your LinkedIn profile positions you as a standout candidate. In fact, their mantra is helping clients “stand out to executive recruiters and get headhunted for top roles with a professionally written LinkedIn profile.” Insights into Arielle Executive’s services into what headhunters and hiring managers look for online, tapping into the hidden job market of unadvertised leadership roles.

Services & Specialties

Arielle provides bespoke LinkedIn profile makeovers that go far beyond copying your resume into your profile. Their writers work with you to define a strong value proposition and personal brand messaging for LinkedIn, highlighting the business challenges you solve and the leadership impact you deliver. Key sections (Headline, About summary, Experience entries) are rewritten to attract senior decision-makers. Arielle also stays on top of LinkedIn trends, for example, they note that nearly half of recruiters post executive jobs exclusively on LinkedIn, so they emphasize keyword optimization and recruiter-friendly formatting. In addition to LinkedIn profiles, Arielle offers executive resume writing, interview coaching, and even professional headshots, making them a full-service executive branding partner.

Client Focus

This service caters to C-level executives, senior managers, and other leadership professionals who want a high-impact, confidential LinkedIn overhaul. Arielle is selective, they famously limit the number of clients they take on (e.g. “become one of 250 senior leaders we’ll partner with in 2025” is a notion they’ve used to convey exclusivity). Their clients are often people who already have impressive careers but need help articulating that online. With offices also in Melbourne, New York, and London, Arielle brings a global perspective to Sydney clients’ profiles. Expect white-glove service: rather than a quick edit, it’s a consulting process. Executives who have worked with Arielle report landing interviews for “inspiring assignments” and benefitting from the team’s professional insight. In short, Arielle Executive is the go-to for LinkedIn branding for executives, combining personal branding expertise with a deep understanding of what top recruiters want to see.

4. Brand New You – Authentic Personal Branding Programs (LinkedIn Included)

Brand New You (BNY) is a Sydney-based agency often cited as “Australia’s number one personal branding agency.” Founded in 2009 by Emily Kucukalic (former Head of Brand at AGL Energy), BNY takes an authentic, strategy-first approach to personal branding. While they work on broader leadership branding, LinkedIn profile optimization is a key component of their programs. In fact, an optimized LinkedIn profile is often one of the tangible deliverables when you engage BNY, along with a clear personal brand narrative and content plan. BNY’s philosophy is that “people buy from people, not organisations,” and they ensure each client’s LinkedIn presence reflects their genuine values and story.

Services & Specialties

Brand New You offers two main service streams: “Build Your Brand” for individuals and “Outsource Your Marketing” for executives/teams. For individual leaders, BNY provides a comprehensive personal brand build which typically includes: one-on-one discovery sessions to uncover your unique story, crafting a compelling LinkedIn summary and profile, refining your messaging across all platforms, and developing content (from LinkedIn articles to speaking topics) that reinforces your expertise. They pay special attention to aligning your LinkedIn profile with your personal values and the company’s mission, creating an honest yet strategic online persona. Unlike quick-fix services, BNY emphasizes a “grassroots strategy” get the narrative and authenticity right first, then amplify it. They also have experience integrating personal branding efforts with corporate PR or marketing initiatives, which is useful for executives who are the “face” of their business.

Client Focus

Senior executives, entrepreneurs, and even leadership teams turn to Brand New You for personal branding with substance. BNY is ideal for leaders who value authenticity and strategy over flashy, quick wins. For example, they have run scalable programs to help entire leadership teams improve their LinkedIn profiles and thought leadership presence in unison. Individual clients have included CEOs in energy, university administrators, and startup founders. One hallmark of BNY’s work is the consistent praise for how deeply they understand each client’s business context, enabling LinkedIn profiles and personal brands that feel unique. Brand New You has even won a Marketing Excellence Award (AMI, 2017) for its work on an executive branding initiative, underscoring its industry recognition. If you’re looking for a Sydney-based personal branding powerhouse to revamp your LinkedIn profile as part of a larger journey (and you’re willing to invest time in a thorough process), BNY is a top contender.

5. Taurus Marketing (TaurusProfile) – PR-Infused Personal Branding for Leaders

Taurus Marketing is a well-known integrated marketing and PR agency in Sydney that offers TaurusProfile, a personal branding program blending marketing strategy, public relations, and LinkedIn profile makeovers. Founded by Sharon Williams, Taurus has over 25 years in the industry and was one of the first to recognize the power of personal branding, boasting the world’s first trademarked personal branding service in TaurusProfile. 

What makes Taurus unique is the PR spin: they not only help polish your LinkedIn profile, but also work to promote and protect your personal brand in the media and industry. This means if you engage Taurus, you’re getting a team that can rewrite your profile and potentially get you featured in press or speaking engagements.

Services & Specialties

The TaurusProfile service starts with defining your personal brand strategy, clarifying your key messages, strengths, and what differentiates you as a leader. They then develop your profile across platforms, with LinkedIn as a primary focus, ensuring your profile is clear, compelling, and aligned with your goals. Because Taurus is a PR firm at heart, they emphasize credibility: expect your LinkedIn About section to read almost like a mini media bio, highlighting your reputation and impact. Moreover, Taurus provides Digital PR & Thought Leadership support, e.g., guiding you to publish articles on LinkedIn, arranging interviews or guest posts, and leveraging their media connections in Sydney to boost your profile’s visibility. They also implement metrics; their process is structured with measurable outcomes (such as increases in profile views, media mentions, etc.), so you can see the ROI of your personal branding efforts.

Client Focus

Taurus works best for corporate leaders, entrepreneurs, and professionals who want a blend of branding and publicity. If you’re keen on a great LinkedIn profile but also on being seen on the Sydney business scene (speaking at industry events, quoted in the press, etc.), Taurus’s integrated approach is ideal. Clients who prioritize media visibility and authoritative positioning gravitate to Taurus. For example, a senior executive who wants to become a thought leader in finance might use Taurus to rewrite their LinkedIn profile and also develop a PR plan to get on industry panels and in news articles. It’s a more expansive (and higher-end) service than a basic profile rewrite. In summary, the Taurus Profile gives you personal branding with a PR boost perfect for leaders who want to raise their profile both on and off LinkedIn.

6. Executive Agents – Comprehensive Resume & LinkedIn Packages for Executives

Executive Agents is a specialist writing service that provides LinkedIn profile writing and executive resume services targeted at senior professionals. They’re known for offering bundled “executive success” packages that combine personal branding consultation, resume writing, and LinkedIn makeovers for a truly comprehensive overhaul. For instance, their Executive Success Package includes an hour-long personal branding discussion with two consultants, multiple versions of an executive CV, bespoke cover letters, and, of course, a fully optimized LinkedIn profile originally priced around $1,674 (often with promotional rates available). These packages reflect Executive Agents’ high-touch approach: you get a team working on presenting you in the best light across all your career documents and online profiles. 

Services & Specialties

The core offering from Executive Agents is the Executive LinkedIn Profile and Resume Service. They will skillfully redesign your LinkedIn profile to showcase your value proposition, achievements, and personal brand, ensuring that “your value will be properly communicated” on the platform. Their process typically involves a detailed questionnaire or consultation to gather your career history and goals. They then rewrite every part of your LinkedIn: the headline, summary, experience entries, and even smaller sections like skills and education, aligning them with your targeted roles (much like a resume). Because they work with executives, they pay attention to strategy, e.g., advising on whether to list your contact info for recruiters, how to handle confidentiality if you’re a senior exec, etc. Besides LinkedIn, Executive Agents also write cover letters, selection criteria responses, and provide interview coaching, making them a one-stop shop for job search documents at the executive level.

Client Focus

As the name suggests, C-suite and senior executives are the primary clients. If you’re a General Manager, Director, or even a mid-career professional aspiring to executive roles, Executive Agents can help craft a very polished image. Their clients often come from corporate backgrounds (finance, IT, engineering, government, etc.) who need both a top-tier resume and a matching LinkedIn profile. Because their packages are premium (for example, a full resume+LinkedIn bundle can run in the four-figures range), clients typically are those investing in their career progression in a significant way. One of the unique advantages here is the branding discussion included in their top package; you essentially get a mini personal branding consultation, which is not common among resume writers. In summary, Executive Agents is a great choice for Sydney professionals who want a comprehensive, executive-level resume and LinkedIn makeover service, with the convenience of bundled solutions to cover every need.

7. MyLinkedIn – LinkedIn Profile Specialists (Content & Optimization for Individuals and Corporations)

MyLinkedIn is an Australian-based service dedicated solely to LinkedIn profile writing and optimization. Run by a team that includes award-winning resume writers (through their sister company, iTouch Professional Resumes), MyLinkedIn brings 25+ years of experience to the table and has helped clients from many ASX 100 companies. What sets them apart is their emphasis on LinkedIn’s algorithm and content strategy; they don’t just write your profile and disappear. They can also advise on, or even manage, your LinkedIn content posting to increase profile views and engagement over time. In one client testimonial, a user noted “in the last 3 months, my profile views jumped by over 280%!” after MyLinkedIn revamped their profile, a testament to their focus on results.

Services & Specialties

MyLinkedIn offers LinkedIn profile makeovers for individuals at all career stages, as well as LinkedIn content management and company page optimization. Their profile writing service includes a thorough consultation to understand your career goals, target audience, and personal brand. They then craft a profile that is rich in relevant keywords (to boost your search appearances) and engaging to human readers. 

This means a compelling About section, achievement-focused experience entries, and a headline that’s more than just a job title. They emphasize techniques to “attract the right audience”, for example, incorporating industry-specific terms to draw recruiters in your field. Additionally, MyLinkedIn can assist with ongoing LinkedIn content: they understand that regular posts and articles can dramatically increase your visibility. For influencers or busy executives, they offer services to ghostwrite posts or develop an editorial calendar, ensuring your LinkedIn stays active. They’re also up-to-date with LinkedIn features and best practices, often educating clients on things like whether to use the “Open to Work” badge or how to leverage LinkedIn Premium.

Client Focus

MyLinkedIn caters to a broad range, from job seekers to executives, and even companies looking to boost their employer brand on LinkedIn. Individuals who choose MyLinkedIn include new graduates wanting a professional online start, mid-career professionals aiming for the next step, and senior leaders who want to modernize their LinkedIn presence. Because of their expertise, even professionals in marketing or HR (who might know LinkedIn but lack the time) use MyLinkedIn to sharpen their profile. They also mention working with corporate clients on company pages and content, so small business owners or startups could find value in that. The service is nationwide (Sydney included) and fully online, so it’s convenient. If you’re after a dedicated LinkedIn Specialist who can rewrite your profile and guide you on leveraging LinkedIn to the fullest, MyLinkedIn is a top pick. Their blend of copywriting skill and knowledge of LinkedIn’s technical workings (like algorithms and SEO) makes them a powerful ally in building your personal brand online.

8. Resumes To You – Affordable LinkedIn Makeover Packages for Every Career Level

Resumes To You is a popular Australian online resume service that also offers LinkedIn profile writing at budget-friendly rates. With a presence across Australia (they service Sydney, Melbourne, Brisbane, and more), Resumes To You is known for quick turnaround and fixed-price packages. 

Their LinkedIn profile makeovers are segmented by career level, making it easy to choose what fits you. For example, an Entry-Level LinkedIn Profile Writing package costs $179 and includes a full profile rewrite with keyword optimization. They offer packages for Mid-Career (~$189), Management (~$219), and Executive level at $279 for a comprehensive LinkedIn profile rewrite. This transparent pricing and specialization by level ensure you’re paying for the expertise appropriate to your stage.

Services & Specialties

With Resumes To You, you get a full LinkedIn profile makeover “section by section,” meaning they will rewrite your headline, summary (About), work experience descriptions, education, and even update skills, all aligned with LinkedIn’s latest format. Every package includes keyword optimization so that your profile will show up in more recruiter searches relevant to your target roles. They also make sure your LinkedIn content complements your resume (critical if you’re job hunting) the profile will be “aligned with your resume” but not a verbatim copy. 

Other features of their service: they’ll customize your LinkedIn URL for you (vanity URL), provide the draft for your approval (so you can review and request changes), and include up to two rounds of revisions. Turnaround time is usually 5–10 days for the first draft, which is relatively speedy. They also give guidance on things like updating your profile settings, and if they wrote your resume, they ensure consistency without needing a lot of extra info from you.

Client Focus

Job seekers of all levels across Australia are the primary clients for Resumes To You’s LinkedIn service. Recent graduates, new migrants, or anyone who’s never had a LinkedIn profile can get one professionally created from scratch. Mid-level professionals and managers use it to spruce up their profiles before job applications or networking events. Even executives who want a solid LinkedIn presence without paying top-dollar for a personal branding coach find this service valuable. 

The Executive package at $279 is a fraction of what some boutique firms charge, yet covers all the essentials. Because it’s an online service available 7 days a week, it’s also convenient for busy individuals. And if you already got your resume done (perhaps even by Resumes To You), they can seamlessly translate that into LinkedIn format. In short, Resumes To You offers a cost-effective, professional LinkedIn makeover with the assurance of a satisfaction guarantee and quick revisions. It’s a great option if you want a polished profile but are on a tighter budget or timeline.

9. Melotti Media (Christopher Melotti) – LinkedIn Profile Copywriting and Personal Brand Messaging

Melotti Media is a Sydney-based content writing agency led by Christopher Melotti, an award-winning copywriter and marketing strategist. Melotti Media offers a specialized LinkedIn bio copywriting service aimed at professionals who want an engaging and strategically written profile that strengthens their personal brand. What makes this service stand out is the fusion of marketing insight with personal branding. 

Christopher not only writes your profile, but he also ensures that your brand voice and messaging are on point for your target audience. This is ideal for thought leaders, entrepreneurs, and consultants who need more than a generic summary; instead, you get a narrative that showcases your personality, credibility, and value. According to the team, they “build an appealing and strategic LinkedIn profile that strengthens your personal brand,” delivering quality LinkedIn copy that resonates.

Services & Specialties

Melotti Media’s LinkedIn makeover (or “LinkedIn Bio Copywriting”) service typically begins with a consultation to uncover your goals, tone, and what unique expertise you bring to the table. Christopher Melotti is known for delivering message clarity and refining the tone of voice for his clients. Concretely, the service includes writing or rewriting your Headline, About section, and selected Experience entries with a storytelling approach. 

Rather than a dry list of duties, your profile will read like a cohesive story of your career, highlighting achievements in a way that appeals to potential clients, employers, or followers. Melotti also pays attention to SEO (search keywords) where relevant, and can incorporate marketing elements like a call-to-action in your profile (“feel free to contact me for…”) if appropriate. Uniquely, Melotti Media can provide coaching alongside writing, for instance, advising you on how to maintain content posting on LinkedIn or how to tweak your profile as your career evolves. They even run workshops on personal branding and LinkedIn, meaning they’re on top of current best practices.

Client Focus

Thought leaders, content creators, and professionals in creative or advisory fields often seek out Melotti Media. If you’re a consultant, coach, or entrepreneur in Sydney who has a lot to say but struggles to put it succinctly on LinkedIn, this service is a perfect match. The combination of copywriting skill and personal branding know-how means your profile will sound unique. It will capture you in a polished way. Melotti’s clients value authenticity and consistency of voice, so he’s ideal for those who want their LinkedIn to sound like “them” (only better). For example, a startup founder might use Melotti to articulate their vision and achievements on LinkedIn to attract investors or partners. 

Or a senior consultant could get help conveying their niche expertise and thought leadership in an approachable manner. The agency’s focus on message architecture and content coaching also makes it great for those looking to use LinkedIn as a platform for regular content; they’ll set you up with a strong foundational profile and tips to keep building your brand. In summary, Melotti Media offers a boutique, personalized LinkedIn copywriting experience where you get the storytelling finesse of a marketer and the precision of a professional writer, ensuring your LinkedIn profile truly stands out.

10. Image Group International (IGI) – Executive Image Coaching with LinkedIn Branding Integration

Image Group International (IGI) is a Melbourne-headquartered firm with a national (and global) reach, included here because of its outstanding reputation in executive personal branding and its services often extending to Sydney’s business leaders. Led by Jon Michail, IGI is Australia’s most trusted personal branding consultant and master coach, with over 36 years of experience in shaping the images and reputations of high-profile individuals. While IGI’s services go beyond just LinkedIn (encompassing image consulting, personal presence, and coaching), LinkedIn profile optimization is one important facet of their holistic approach. They work on the principle that if you’re invisible online, you’re replaceable, so they ensure that their clients’ LinkedIn profiles, along with their offline presence, exude credibility and authority.

Services & Specialties

IGI provides one-on-one executive branding programs that often start with a Brand Clarity Audit and encompass everything from defining your personal brand DNA (values, narrative) to improving your visual image (yes, even how you dress or appear in photos). When it comes to LinkedIn, IGI will help articulate your personal brand message on your profile, aligning it with the reputation you want to build. 

This could include rewriting your headline and summary to reflect your authentic leadership style, advising on profile photos or background images for maximum impact, and guiding you on LinkedIn activity (such as what content to share) to reinforce your brand. What truly differentiates IGI is the master coach element: they do more than deliver a rewritten profile and leave; they coach you in using it as a tool. For example, they focus on outcomes like more invitations to speak or attracting board opportunities, and tailor their LinkedIn presence to those goals. They also incorporate reputation management, ensuring your LinkedIn profile and your Google search results are in harmony, presenting a consistent narrative.

Client Focus

C-suite executives, board directors, entrepreneurs, and public figures who want comprehensive personal brand management are the clients here. IGI is ideal for leaders who feel they need to revamp not just their LinkedIn, but their overall professional image and strategy. Many clients are those stepping into higher visibility roles or undergoing a career pivot (e.g., an executive moving into board roles or a corporate leader building a public persona). Because IGI has coached over 7,500 leaders across 50+ countries, they have seen it all, from CEOs wanting to become thought leaders to celebrities managing their business brand. 

Sydney executives often engage IGI when they want an outside-in makeover: someone to objectively assess how they come across online objectively (LinkedIn being a big part of that) and offline, and then help elevate it. If you work with IGI, you can expect candid feedback (“no cookie-cutter branding”) and a transformation that enhances your confidence and clarity, surpassing the words on your LinkedIn page. In essence, Image Group International offers a top-tier, veteran solution for making LinkedIn a Personal Brand Magnet, integrating LinkedIn profile enhancements into a broader strategy of image and influence. It’s the perfect choice for those who view their LinkedIn presence as one crucial component of their overall executive brand and want an expert hand in shaping it.

Conclusion & Choosing the Right Service

Sydney’s landscape of LinkedIn makeover services is rich and varied. From boutique storytellers and design-focused studios to executive career firms and PR agencies, each service above brings a unique strength. The best choice for you depends on your goals and where you are in your professional journey: If you’re an executive or founder seeking an all-in-one personal branding solution (content, SEO, LinkedIn, website), a firm like Ohh My Brand or Brand New can cover all bases with a strategic approach. 

For those who want a visual brand revamp to complement their LinkedIn, Blushush offers that creative design edge. If getting headhunted for top roles is the priority, an executive-focused service like Arielle Executive or Executive Agents will position you directly in recruiters’ sightlines (with Arielle providing premium personal branding and Executive Agents offering thorough packages). Budget-conscious job seekers or professionals wanting a solid profile quickly might turn to resumes to you for a reliable makeover that won’t break the bank. 

Meanwhile, thought leaders and content creators could benefit from the nuanced copywriting of Melotti Media, and leaders aiming for long-term authority might invest in coaching-driven services like Taurus Marketing or Image Group International for a bigger-picture approach.

What really sets Ohh My Brand and Blushush apart, though, is how they go beyond a “LinkedIn-only” mindset. Ohh My Brand approaches personal branding as a story-driven ecosystem, where your LinkedIn, website, and PR presence are all designed to reinforce each other. Blushush, on the other hand, brings a rare design-led perspective, creating modern Webflow sites and visual identities that give your LinkedIn profile extra weight and credibility.

So if you’re after more than just a profile polish, if you want your personal brand to feel cohesive, strategic, and built for long-term authority these two agencies are often the first call founders, executives, and creators make. 

Ultimately, a LinkedIn profile makeover is more than a vanity update; it’s an investment in your personal brand and professional future. Whichever service you choose from this list, you’ll be taking a step toward a stronger, more optimized LinkedIn presence that can unlock new opportunities. Here’s to your revamped profile making a lasting impression in the Sydney business community and beyond!

Interested in transforming your professional image? Contact us today to learn how our LinkedIn Experts can help you build a CEO personal brand on LinkedIn that stands out from the competition.