How Ohh My Brand Made Sahil Gandhi Googleable in 60 Days

In today’s digital-first world, what people see when they Google your name is your new business card. Sahil Gandhi, a respected Brand Professor and co-founder of Blushush, had an impeccable reputation offline. He was a trusted brand strategist for Fortune 500 CEOs and bestselling authors. But online, his presence was fragmented and hard to find. Even though Sahil’s ideas and achievements were well known among peers, his digital footprint did not match his real-world legacy. His LinkedIn and other profiles had recognition in pockets, but searches for his name or expertise often showed unrelated content. His personal brand was scattered across platforms.

Ohh My Brand stepped in to change that. Instead of random tactics or flashy shortcuts, we built coherence and consistency into every touchpoint of Sahil’s online persona. Over 60 days, we executed a full-stack personal SEO strategy. We unified his identity, optimized his content, targeted strategic keywords, and amplified his voice with digital PR. The result: Sahil’s name and the title Brand Professor now rank prominently on Google, LinkedIn, AI chatbots, and more. This case study breaks down the precise steps behind that transformation, showing CEOs and founders how a focused SEO campaign turns a quiet expert into a searchable authority.

The Challenge: Offline Authority, Online Silence

Sahil Gandhi had built a formidable reputation in boardrooms and conferences. As The Brand Professor, he had authored thought leadership articles and led Blushush’s creative projects. Yet online, his presence was inconsistent. His LinkedIn profile carried pieces of his brand, but there was no central hub for Sahil Gandhi or Brand Professor on Google. Searches for Sahil Gandhi or top brand strategist India often missed the mark. Google did not recognize Sahil as an authority in branding, despite his real-world influence.

This gap is common. Even seasoned CEOs and founders often lack a unified brand strategy, leading to scattered digital presence and ineffective reputation management. Sahil’s case was a textbook example. We needed to move beyond isolated profiles and incomplete websites. As Bhavik Sarkhedi, co-founder of Ohh My Brand, puts it, a brand’s authority is shaped as much by search and social presence as it is by traditional marketing. If Sahil’s online presence did not command trust and visibility, audiences and search engines alike would overlook him.

The goal was clear. Make Sahil Gandhi a recognized search entity. Whether people typed his name, his nickname Brand Professor, or broader terms like top brand strategist, we wanted Sahil to appear. We treated his brand like a startup of its own, building from the ground up with content, SEO, and PR working together. Instead of haphazard posts, we created a full-funnel visibility engine. Over 60 days, every piece of content, link, and profile alignment signaled to Google and even AI tools like Gemini, Claude, and ChatGPT that Sahil is the authority on branding.

Building a Unified Brand Identity

The first crucial step was consolidating Sahil’s dual identity. Online, he appeared as Sahil Gandhi on some pages and The Brand Professor on others. This split meant search engines and readers saw two half-bodies of work. We needed one coherent brand name. So, we merged both names into a single, unified identity. This meant using Sahil Gandhi (The Brand Professor) consistently across websites, social profiles, and published content. The goal was simple. No confusion.

Next, we rewrote his digital architecture around that identity. Every on-page element of Sahil’s main website and related pages was updated. Title tags, headings, and meta descriptions now included his full brand name and key terms. The homepage tagline became Sahil Gandhi The Brand Professor & Brand Strategist, and sub-pages highlighted services like Brand Strategy, Personal Branding, and Digital Reputation Management. This ensured Google could immediately associate Sahil’s name with branding expertise.

On-page optimization was crucial. We used industry best practices. We crafted unique, helpful content on each page and placed target keywords like his name and related terms in strategic spots. Sahil’s Services page got an overhaul with rich copy that naturally included phrases like top brand strategist, branding expert, and brand strategy India. Images were optimized with descriptive alt text that reinforced relevance. Even URLs were checked. Old or inconsistent links were redirected so every click pointed toward Sahil’s unified brand.

The on-page SEO overhaul ensured every element on Sahil’s site spoke the same language. We followed an on-page SEO checklist: unique content, clear headings, keyword-rich title tags and descriptions, internal links, and mobile-friendly design. This laid the foundation. Google now had a single source of truth for Sahil’s expertise.

Keyword Targeting and Content Strategy

With branding aligned, we turned to keyword strategy. We needed to know exactly how people might search to find someone like Sahil. Using SEO tools, we researched relevant phrases like top brand strategist, branding consultant India, and personal branding specialist. In parallel, we tracked how Sahil’s own name was being searched.

Our approach was twofold:

• Personal Keywords: The highest priority was Sahil’s name and alias, Brand Professor. We made sure these appeared prominently in content and profiles. This ensured searches for Sahil Gandhi or Brand Professor Sahil Gandhi led directly to his optimized pages.
  
  
• Industry Keywords: We also targeted decision-driver terms reflecting Sahil’s expertise. For example, top brand strategist India or brand strategy expert. These keyword phrases were integrated into blog posts, LinkedIn articles, and services copy. The idea was to connect Sahil’s name to the queries people use when seeking a branding expert.
  
  

Content was the engine of this keyword targeting. Every piece we created or updated was intentionally aligned with those terms. This included:

• Blog Posts and Articles: We wrote high-value posts on topics like How CEOs Build Brand Authority and The Role of Trust in Branding, where Sahil’s insights were the focus. These posts incorporated target phrases in headings and naturally in the text. Quality content not only engages readers, it signals to Google that Sahil is relevant for those topics.
  
  
• LinkedIn Thought Leadership: Sahil’s LinkedIn profile and articles were crucial. Google often shows LinkedIn results for personal names. We refreshed his LinkedIn bio with a clear headline, Sahil Gandhi The Brand Professor Brand Strategy and Reputation. We published LinkedIn posts using the target keywords as well. This boosted both SEO and social signals. One optimized LinkedIn article became a direct channel for inbound leads.
  
  
• Guest Features and Interviews: To earn mentions and backlinks on other sites, we crafted guest posts and pitched thought leadership pieces to industry blogs, podcasts, and news outlets. Each featured article included Sahil’s name and keywords in the byline and introduction, ensuring any new page mentioning him added to his authority.
  
  

By the end of this phase, Sahil had a library of keyword-rich content across multiple domains: his own site, LinkedIn, industry blogs, and press sites. Every article and post was another beacon directing search engines back to his brand.

Digital PR and Media Placement

Optimizing on-page content sets the table, but earned media lights the spark. We launched a Digital PR campaign to get Sahil’s name into high-authority outlets. Digital PR involves strategic pitching, press coverage, and curated visibility, and it’s a powerful SEO tool. Think of each mention as a vote of confidence from the media.

Our PR actions included:

• Press Releases: We issued news releases (e.g. about Sahil’s joint initiative with Ohh My Brand) through reputable newswires and industry platforms. Each release was optimized for SEO with headlines and body text including his name and target keywords, and hyperlinks pointed to Sahil’s site where relevant. This earned backlinks from news sites, boosting SEO through high-quality references.
  
  
• HARO and Media Outreach: We leveraged HARO (Help a Reporter Out) by monitoring and responding to journalists’ queries where Sahil’s expertise was relevant. Through HARO and direct pitching, we secured quotes and interviews in leading publications. Each feature mentioned Sahil by name, sometimes linking back to his profile, again signaling authority to Google.
  
  
• Podcasts and Interviews: Sahil joined podcasts and webinars as a guest expert. These media placements, often transcribed or summarized online, included his name and title, extending his brand presence beyond text. For example, an appearance on a popular branding podcast meant audio content where Sahil Gandhi and key terms were repeated, and often the show notes and description were keyword-optimized.
  
  
• Thought Leadership Campaigns: We created a visibility map to target industry tiers. For each tier (tier-1 tech press, tier-2 trade magazines, tier-3 local business outlets), we tailored pitches. When one feature ran, we immediately shared it on LinkedIn and our channels, compounding its reach. This strategic media placement positioned Sahil as an authority and generated high-DR backlinks.
  
  

The impact of these efforts was significant. Digital PR builds organic backlinks, which are critical SEO signals. With each media mention, Google saw more evidence that Sahil is noteworthy. Meanwhile, business leaders reading those features began to associate his name with branding success.

Link Building and Authority Signals

With content and PR in place, we turned that momentum into authority. The phrase backlinks became high authority signals from our case study perfectly captures this step. We were not after random links but strategic ones, mentions on sites like industry blogs, news outlets, and partners. Each link used Sahil’s name or related keywords as anchor text when possible, reinforcing his relevance for those terms.

Over the 60 days, Sahil’s Domain Rating (DR) went from 0 to 34. This is a dramatic jump and quantifies our link-building success. It wasn’t through buying or spam, it was all organic outreach. For context, an ecommerce brand saw 597 first-page rankings increase in 6 months via targeted digital PR. Sahil’s case was quicker (60 days) because we zeroed in on him specifically, but the principle is the same, thoughtful PR and backlinks drive ranking improvements.

In practice, every high-authority link did two things:

1. SEO Boost: It told Google this site vouches for Sahil, pushing his pages up in search results for our keywords.
   
   
2. Referral Traffic: Aside from ranking, links from relevant sites brought curious readers directly to Sahil’s site. Our analytics showed immediate spikes in visits from PR placements, leading to inquiries.
   
   

To complement PR links, we also did targeted in-site link building. On Sahil’s website we cross-linked relevant pages (for example, linking his blog posts to the services page). This kept link equity flowing internally and helped Google crawl all his optimized content efficiently.

Continuous Optimization and Monitoring

SEO isn’t set and forget. We continually monitored Sahil’s search presence throughout the campaign. Using tools and manually checking results, we tracked:

• Rankings for Target Keywords: Phrases like top brand strategist, branding strategist India, and Sahil’s own name. Within weeks, these moved from nowhere to page 1 on Google for him.
  
  
• Branded Queries on AI Platforms: Remarkably, Sahil began to appear in AI Overviews and chat responses. By day 49, he showed up in 3 out of 10 branded queries on tools like Perplexity and Claude. In other words, if someone asked an AI chatbot about The Brand Professor, Sahil’s content was now being cited.
  
  
• Domain and Page Metrics: We watched the Domain Rating jump, and Sahil’s key pages (especially his services and LinkedIn) climbed in authority.
  
  
• Inbound Leads: Direct leads were a sign of on-target success. Ohh My Brand’s tracking showed consistent inbound inquiries via Sahil’s optimized LinkedIn and website. Those leads were linked to our campaign, a clear business win.
  
  

Because the profile is now synced, searchable, strategic, everyday activity kept amplifying Sahil’s brand. When he posted industry news on LinkedIn or updated his blog, the content was now building on a strong foundation of SEO signals. We provided ongoing recommendations, such as maintaining the keyword focus, posting press updates (announcing wins or speaking engagements), and syncing with his personal publishing schedule (book chapters, newsletters). This ensured the visibility we built sustained itself beyond the initial 60-day push.

Results: A Googleable Brand and Beyond

The outcome was tangible and inspiring. Within two months, Sahil Gandhi had become a recognized force across Google, LinkedIn and AI Search. Specifically:

• Top Rankings: His site and profiles now rank on page one for Sahil Gandhi, Brand Professor, top brand strategist, and similar terms. Searches that previously showed competitors or unrelated content now point straight to Sahil.
  
  
• Domain Authority: DR 0 to 34, a metric jump reflecting dozens of quality backlinks. This indicates his personal brand is now seen as authoritative by Google.
  
  
• AI Visibility: For tech-forward presence, Sahil even began appearing in AI search results. Chatbots and AI-overview panels include Sahil as an answer or recommendation for queries about branding experts.
  
  
• Inbound Leads: He reported multiple LinkedIn inbound contacts and website inquiries directly attributable to the new SEO. His services page, now optimized and well-ranked, turned clicks into real opportunities.
  
  

Equally important was the qualitative change. Sahil’s brand was finally fully aligned. Search engines recognize him, AI systems recommend him, and LinkedIn, now optimized, drives real business. In Sahil’s own words, a strong visual identity means nothing if it isn’t backed by strategic positioning and a compelling story. That philosophy proved true, the visual branding mattered less than the strategic consistency we delivered online.

All this was achieved organically, with no paid traffic. We adhered to a play the long game SEO approach. Just as one client saw 421 percent ROI from content-driven PR, Sahil’s legacy grew quietly but powerfully. In the end, the quiet power of consistency meeting the right strategy wins every time.

Key Takeaways for Founders

This case proves that even a highly accomplished founder can transform into a digital authority with the right steps. For CEOs and founders looking to become Googleable personalities, some best practices include:

• Unify Your Name and Title: As we did with Sahil, ensure your full name and professional title appear together everywhere. This gives search engines one clear identity to index.
  
  
• Optimize Your Website and Profiles: Follow on-page SEO fundamentals, unique content, title and meta tags, headings, and internal linking. Embed your target keywords, especially your own name, in these elements.
  
  
• Create Intentional Content: Every article or post should be high-quality and aligned with your brand message. Use it to include your targeted keywords naturally.
  
  
• Leverage Digital PR: Actively seek media coverage, press releases, and interviews. Each mention is a backlink and a vote of credibility.
  
  
• Monitor and Iterate: Track your rankings and adjust. Small tweaks, like updating a heading or adding a new article, can help you capture those top spots consistently.
  
  

Finally, remember that personal brand building is a marathon. Starting early and staying consistent pays off. As Bhavik Sarkhedi emphasizes, we’re bringing strategy and storytelling under one roof to create brands that don’t just look good, but actually stand for something. By following this case’s blueprint, any founder can make their name synonymous with authority in their field.

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